Mediabistro Classes, New York

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Mediabistro Classes Coming up in New York

An effective content strategist is part editor, part marketer, part business analyst. When you understand content strategy, you can build a revenue model that sustains a digital media business.This course will help you define and expand your content business by using audience data to drive creative decisions. You'll create a strategy that considers...

$385
T.   Mar 3rd, 6:45pm
All levels
(20)

This class will focus on writing and selling first-person narratives, starting with short opinion and slice-of-life pieces appropriate for The New York Times op-ed page, and moving on to longer, reported pieces written in the first-person. Assignments will be workshopped and ready for pitching. From Anna Quindlen to Adam Gopnik, the work of personal...

$550
M.   Mar 9th, 6:45pm
Beginner
(20)

In this class, we'll cover the plethora of web analytics data available today. Through assignments using Google Analytics, you'll learn what to look for in analytics reports, what the data means, and how to use your findings to improve online initiatives. Business owners used to only be concerned with the number of hits to their website. Now businesses,...

$385
W.   Mar 11th, 6:45pm
All levels
(20)

Remember when people cared about website hits? Now that that's over, we can focus on tracking the website metrics that can drive sales, engagement, and traffic.In this class, we'll cover the plethora of web analytics data available today, and how you can use those metrics to build a multifaceted digital strategy for your brand or business. Through...

$385
W.   Mar 11th, 6:45pm
All levels
(20)

In this course, you’ll learn the fundamentals of television reporting while you manage tight deadlines, draft news scripts, and appear onscreen. We’ll review piece-structuring techniques, how to deliver live coverage, and how to set up and conduct an on-camera interview. Plus, you’ll film a live news stand-up for use in your demo reel. To break...

$385
T.   Mar 17th, 6:45pm
Beginner
(20)

Great public speakers aren't born; they're trained. The first part of this course teaches nuts-and-bolts tips and techniques to become a more confident and competent public speaker. In the second part, students are assessed on their abilities to apply the learning to specific presentations and coached to address areas of improvement.In this class,...

$275
Th.   Mar 19th, 6:45pm
All levels
(20)

Turn your marketing recipients into brand loyalists through this Experiential Marketing class.Delve into the burgeoning realm of Experiential - Alternative Advertising, where you’ll experiment with offbeat advertising initiatives designed to turn recipients into brand loyalists. Artfully transform manhole covers into donuts, subway steps into Legos,...

$275
Th.   Mar 19th, 6:45pm
All levels
(20)

This course is for anyone who wants to break into copy editing or feel more confident wrangling words. We'll cover the basics, from understanding copy editing marks to avoiding rookie grammar mistakes. You'll have the tools needed to enter the field and an understanding of how to create smooth, readable copy. And you'll have another skill you can add...

$275
Sa.   Mar 21st, 10am
Beginner
(20)

Learn how to write video scripts and story outlines, shoot and edit it, and broadcast your work on video-sharing sites like YouTube.com. We'll explore excellent examples of online video, discuss the cameras and microphones you'll need, and teach you to shoot, edit, and encode. Popular websites are more than just words. Pages with video get double the...

$275
Sa.   Mar 28th, 10am
Beginner
(20)

Travel writing is a conduit to other genres, from food and art to politics and technology. The skills and experience you'll gain covering travel can be applied to any writing project you take on.  Throughout this class, we'll extensively workshop your pitches and articles, and you'll finish with a series of solid pieces ready to sell. With the...

$470
T.M.   Mar 31st, 6:45pm
All levels
(20)

In this course, you'll learn how to create successful events from conception to completion. You'll discover how to think, plan, problem solve, and produce like a professional event planner. Through weekly assignments, you'll write essential event documents including production reports and timelines, proposals for strategic collaborations and partnerships,...

$385
W.   Apr 8th, 6:45pm
Beginner
(20)

By the end of class, students will have an understanding of SEO and what gets their website to the top of search engine results as well as how to use social media to drive traffic to your website.Whether you're promoting your company, client, or yourself, it's crucial that your website can be found. If you don't come up at the top of a search, your...

$470
W.   Apr 15th, 6:45pm
Beginner
(20)

In this class, you'll develop a children's book from an initial concept to a dummy ready to submit to publishers. Through writing assignments, you'll focus your ideas and build your story. You'll also create an illustration portfolio ready to present to art directors. The entire process of creating a children's book will be explored, including writing...

$550
W.   May 6th, 6:30pm
All levels
(20)

In order to run a successful AdWords campaign, you need to understand how to set up the account, understand the dashboard, define campaign goals, monitor, optimize and measure your efforts to ensure your achieve the maximum results. In this course, you'll learn how to create an AdWords campaign, how to have your SEM efforts inform your SEO strategy...

$385
No Upcoming Schedules
All levels
(20)

In this class, you'll be able to build the foundation for successful media planning in a constantly evolving media market As technology advances and consumer media habits shift, advertisers are demanding more robust and intelligent media campaigns from agencies. Leveraging data, tracking ROI and improving performance have become mandates in digital...

$385
No Upcoming Schedules
All levels
(20)

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online,...

$470
No Upcoming Schedules
All levels
(20)

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio. In this class, you will learn how to: Work...

$550
No Upcoming Schedules
All levels
(20)

In this hands-on workshop, we’ll unpack how to outline, build, and deliver an innovative, attention-getting presentation. Whether you’re pitching to investors, delivering a keynote, or introducing a new product, text-heavy slides aren’t the way to make people listen.In the first session, we’ll walk you through how to build a presentation and...

$275
No Upcoming Schedules
All levels
(20)

Learn how to get your work in magazines and websites with a veteran freelance writer who has contributed to a variety of top notch publications from InStyle to O Magazine.In addition to writing and reporting exercises, we'll also show you the business side of getting published: how to query specific publications, how to find resources...

$470
No Upcoming Schedules
All levels
(20)

Programmatic advertising allows marketers to reach the audiences which matter most to them across multiple media platforms. Marketers are now able to identify their target consumers, find them on the right media device and ultimately eliminate waste of traditional advertising.In this class: You will learn how to:Leverage the technology and data infrastructure...

$335
No Upcoming Schedules
All levels
(20)