SoHo, Manhattan
78 Grand Street
Btwn Canal and Broome Streets
New York, New York 10013
Description
Very soon Waejong's crocheted creations were noticed by an Elle magazine editor and they were featured in New York Fashion News section. Phone calls started pouring in from all over the world and they even received a book proposal from Quarto Publishing in London which resulted in the publication of Crochet Jewelry: 40 Beautiful and Unique Designs" by Waejong Kim and Anna Pulvermakher. But the duo was too loopy to stay put in their East Village store. They decided to venture across the Brooklyn Bridge and moved the store to a much bigger space in DUMBO. Brooklyn's DUMBO (Down Under Manhattan Bridge Overpass) neighborhood had always been a destination for artists and designers and seemed like a perfect fit for Loopy Mango. Business boomed. But then the recession came. Instead of scaling down, Anna and Waejong decided to do the opposite. In the spring of 2010 they gambled it all and undertook a move back to the city, this time to SoHo where they took over a 2,000 square foot space in the historic cast iron district.
Following a rather dismal time period and recession-fueled economy, Loopy Mango, along with other independent shops in SoHo, have sought a home in an area previously only reserved for high-fashion retailers or nation-wide department store outlets. In January of 2011, Loopy Mango launched a dedicated space for yarns, knitting and crocheting which lead to a release of the first collection of "All-in-one Knitting kits - Haute Couture in a Bag" later that year.
Situated in 2000 square feet on 78 Grand Street, Loopy Mango boasts a brilliantly restored space and showroom which features original wood paneling and exposed brick. The interior structure is defined by recycled yellow pine barn board which lines the ceiling and reclaimed bead board from a school in upstate New York. Original 1880 Victorian shutters enclose four dressing rooms and are complemented by a tin ceiling detail. Continuing through the boutique to the backroom, one is greeted by a 15-foot skylight and purpose-built partition encased by replica ionic roman columns. The interior of the space was designed and built by Waejong and her husband, Eric Schultz, an antiques dealer from Massachusetts. The two met at the Hell's Kitchen flea market where Waejong and Anna were shopping for antiques for their store.