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Digital Marketing Bootcamp

  • All levels
  • 18 and older
  • $250
  • Earn 10% Rewards
  • Price Lock
  • Online Class Livestream, Online, MA
  • 6 hours

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  • $250
  • 6 hours

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Class Description

Description

What you'll learn in this digital marketing course:

Have you heard about digital marketing but don’t know how to get started? Are you running digital marketing campaigns, but want to learn how other marketers have used online marketing and advertising tools? Do you want to better reach your customers with a relevant message that truly resonates through online channels?

This bootcamp is a concise overview of digital marketing that will get your marketing into shape. You'll learn new ways to promote your business and connect with customers using your website and digital channels.

In addition to a survey of key digital marketing concepts, the class covers how to build a digital marketing plan. You’ll learn how to execute this plan using many of the essential and cutting-edge digital advertising platforms, tools and analytics systems that entrepreneurs and digital marketers implement to help launch their online businesses, gain brand awareness, maximize customer engagement, generate online and offline conversions, and acquire customers.

Whether you need fundamentals training on digital marketing tactics or you got started with some channels but want to learn the latest industry best practices, this workshop is for you.

Takeaways

  • Marketing objective and key performance indicators (KPIs) to use when approaching marketing campaigns
  • A digital marketing plan using case studies and insights into best practices, and will give you an application to your business, client, or employer
  • The ability to articulate how the digital ad space auction systems work— including a background on ad auctions, pricing models, “do’s & don’ts” and trends
  • An understanding of how search engine optimization (SEO) and search engine marketing (SEM) works, plus hands-on SEO keyword research and Google Ads training
  • An understanding of how social media advertising works, plus hands-on Facebook/Instagram Ads training and a demo of LinkedIn Ads
  • An understanding of the core functions and principles of digital marketing analytics, with an introduction to Google Analytics
Preparation

  • Laptop: Please be sure to have a laptop to use during the class exercises.
  • Ad platforms: If you already have Google Ads, Facebook Ads Manager and/or LinkedIn Campaign Manager set up for your business, please be sure to bring your logins. If not, we will set you up during class.
  • Questions: This workshop is tailored to meet the needs of each participant, so come ready with your burning digital marketing questions.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Digital Marketing Bootcamp

    Reviewed by Sally M. on 1/27/2019
    I liked the class. The instructor was very engaged and he engaged all of us during his teaching. I liked the way he gave any student a chance to define a term or a process for the class. He also answered questions in detail well enough.
  • Digital Marketing Bootcamp

    Anonymous review on 1/22/2018
    The right material covered at the right level.
  • Digital Marketing Bootcamp

    Reviewed by Erin M. on 7/1/2018
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Review Summary by CourseHorse

Students in the Digital Marketing Bootcamp praised the instructors for their knowledge and engaging teaching style. Overall, many students felt that they walked away with a solid understanding of the topic and knew where they needed to delve deeper. Some students appreciated the customized experience and tailored examples provided by the instructors. The facility was comfortable as well. Many students still found the classes helpful and would recommend them to others. Quotes: - "I walked away having more than a topline understanding of the topic and it left me knowing where I need to delve deeper." - "He tailored the material to what we were all seeking to learn more about, which was also great." - "Thorough, understandable, and the instructor is extremely knowledgeable. This class is a 'must take'."

Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Anas A.
Do you provide a certificate?
Answer from Elijah C. CourseHorse StaffCourseHorse Staff
Hi there! As per the school, for their classes and workshops (2 to 7-hour long instances), they offer a CWE Participation Confirmation.
Answer Show answer
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General Assembly

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