Digital Marketing: Key Concepts and Metrics
- All levels
- 18 and older
- $75
- 125 Summer St, Boston, MA
- 3 hours
Fill out this form and the course provider will contact you with more information about this course.
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies.
This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
Takeaways
Preparation:
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
This course will occur completely online using Zoom and Slack. - Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
Get quick answers from CourseHorse and past students.
At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.
Since 2011 General Assembly has graduated more than 40,000 students...
Read more about General Assembly
This school has been carefully vetted by CourseHorse and is a verified Boston educator.
General Assembly
Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110 Downtown
125 Summer St 13th Fl
Btwn Lincoln St & Fitzgerald Surface Rd
Boston, Massachusetts 02110
Booking this class for a group? Find great private group events
Or see all Digital Marketing Group Events
Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.
More in Marketing
Get special date and rate options for your group. Submit the form below and we'll get back to you within 2 business hours with pricing and availability.