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General Assembly @ 125 Summer St, Boston, MA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Takeaways: Learn the basic setup, navigation,...
General Assembly @ 125 Summer St, Boston, MA
Your life is a long time. You might as well really love the one you have! Instead of following the herd and finding yourself unfulfilled and frustrated, why not design yours to be the way you want? We're surrounded by innovation and endless resources but the key to designing your ideal life lies within, if you just know how to access it, whether it's improving what you're doing or building something new. Takeaways How to foster and expand self-efficacy...
General Assembly @ 125 Summer St, Boston, MA
Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills...
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Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled. Join us for this workshop on the JavaScript programming language aimed at beginners with little or no prior...
General Assembly @ 125 Summer St, Boston, MA
Design Thinking stresses the importance of cultivating empathy for end users, interpreting and framing problems they experience, creative solution generation, and continuous prototyping and testing. Embedded within Design Thinking is the assumption that we must think “outside ourselves.” Great design doesn’t happen within the four walls of a studio or office. It happens in the real world. In increasingly complex times, innovation and collaboration...
General Assembly @ 125 Summer St, Boston, MA
Want a hands on workshop for Google AdWords? This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for...
General Assembly @ 125 Summer St, Boston, MA
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every morning. You...
General Assembly @ 125 Summer St, Boston, MA
Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers. You’ll learn about revenue modeling, analytics tool evaluations, marketing unit economics, metrics-driven activity...
EA Principals, Inc. @ 8 Faneuil Hall Marketplace, Boston, MA
Learn how to apply the ArchiMate® 3 modeling language in your enterprise architecture with this intensive course at EA Principals, Inc. Gain knowledge and understanding of the principles and core concepts underlying the language, and develop ArchiMate® 3 models for your organization. Prepare for the ArchiMate® 3 Practitioner (Level 2) examination and take your enterprise architecture skills to the next level.
General Assembly @ 125 Summer St, Boston, MA
Whether you're interviewing for a job, giving a presentation at work, pitching investors, or simply leading a meeting, the way you tell your story matters. Constructing a good outline and polishing your presentation - from story cadence to body language - make a difference and lead to positive outcomes. Takeaways Prepare for any engagement that puts you on the spot. Tell your 'story' in an impactful way. Manipulate the traditional story arc,...
General Assembly @ 125 Summer St, Boston, MA
Great startups often come from founders who had their idea while working a separate job. In this class, you’ll develop a clear, 30-day roadmap to evaluate your potential startup idea without quitting your job. Along the way, you’ll learn how to drastically mitigate the risks involved in pursuing your idea and put yourself in the best possible position to succeed. Takeaways: Identify a few core hypotheses, then create a minimum viable product...
General Assembly @ 125 Summer St, Boston, MA
Web accessibility, inclusive design and digital inclusion are important aspects of the World Wide Web. As Websites become more complex it is easy to lose sight of the principles behind Web Accessibility and in turn the Web becomes less inclusive. This class will frame some of these challenges and how as developers we can contribute to a more inclusive Web. Reasons to learn accessible code: Remove common barriers experienced by users with varying...
General Assembly @ 125 Summer St, Boston, MA
The amount of data generated in the world continues to accelerate, and with it, the opportunity to analyze this data to manage businesses better, design better products, and much more. But this raises many important questions, like how much data do we need to answer the questions we’ve posed? How do we know that the conclusions we have drawn are actually valid? How do we display these conclusions in a meaningful and useful way? The answers to...
General Assembly @ 125 Summer St, Boston, MA
You spend at least 40 hours a week at work. During this workshop, you will discover how to make that time to make your work life better! Explore tips and tactics to feel more energized, efficient and effective at work and beyond. Takeaways Debunk the myth about better work/life balance Determine your purpose and main motivations Make even uncomfortable work situations more meaningful Develop improved interpersonal relationships with peers ...
General Assembly @ 125 Summer St, Boston, MA
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own:...
General Assembly @ 125 Summer St, Boston, MA
We all need to influence others, but most people have only a limited range of strategies and aren’t effective in certain situations or with certain people. Participants will learn how to gain commitment from others, foster collaboration, and acquire the competencies, behaviors, and attitudes to influence without relying on the use of authority. The program uses actual organizational challenges submitted by the participants, who work on them individually,...
General Assembly @ 125 Summer St, Boston, MA
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
General Assembly @ 125 Summer St, Boston, MA
How To Edit Code For Visually Stunning, Responsive Website Design Do you wish you had the skills to make your website or email marketing look better? Sometimes all it takes is a little bit of coding knowledge to take your design from disjointed and unresponsive to visually stunning and streamlined. This 3 hour class with start to give you the initial tools to drive the confidence to make the tweaks necessary in basic coding functions that affect...
Improv Asylum @ 200 State St, Boston, MA
Becoming a improv ninja means getting your reps. And we’ll give them to you in the penultimate level where you’ll work with your director to identify your strengths, work on your weak spots and overall work on making you the most versatile improvisor you can be. Notice we said director instead of instructor? That’s because Level 5 is the first-part of the end of our training center. This is where you and your class start to develop your Level...
Improv Asylum @ 200 State St, Boston, MA
You’ve done some great work in the earlier levels and now you want to play and push yourself a little more? Well, this is the mid-point of your journey. You’re doing scenes, you’re playing games, but now you’re focusing more on being able to play different characters and not just yourself! We play with how you walk, how you talk, and all sorts of other ways to quickly generate characters for improv and beyond. Also, hey — Now you can audition...
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