Kelly Aratoon

Teaches at General Assembly

Kelly leads HZDG's paid search efforts across search, display and app promotion. She has a strong background in managing digital media with an emphasis on search. Her clients at HZ include: NVR/Ryan Home, Rockefeller Center, Penn State University and more. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities. Prior to joining HZ, she oversaw and led full digital efforts at the National Sleep Foundation, including the expansive growth of Sleep.org. She began her career at RepEquity and the U.S. Chamber of Commerce. Kelly is a graduate of the Grady School of Journalism at the University of Georgia and enjoys international travel. She regularly volunteers with N Street Village and the Campagna Center.