Art Adams spent ten years in Hollywood working on features, TV series, commercials, music videos, sitcoms and visual effects projects. For the last 20 years he's lived in the San Francisco Bay Area, where he shoots commercials and marketing/branding projects for a who's who of Silicon Valley tech companies.
His curiosity, and desire to share knowledge with others, has resulted in a side career as a writer and educator who specializes in making complex technological and artistic concepts accessible and relevant to filmmakers. His articles currently appear at ProVideoCoalition.com, but he has written for American Cinematographer, Australian Cinematographer, the SOC: Society of Camera Operators' magazine Camera Operator, HD Video Pro and DVInfo.net. He has also worked with several major equipment manufacturers as a market researcher, product designer and usability consultant.