Clicks to Cash: Fashion E-commerce 101

If you’re determined to break into the world of fashion e-commerce, there’s so much advice and noise out there that it can be difficult to know where to begin. How should you lay out photos? How many sale items encourage the most purchasing? Should your site have a blog? How should you budget the building of your website?

In this class for emerging entrepreneurs in the fashion industry, you’ll learn how to create and run your very own e-commerce site - from choosing which platform you should use to creating, launching and marketing your site on social media.

Takeaways

• Learn how to make the most attractive product page, including copy, photos and layout.
• Find out about the shopping funnel and user experience.
• Learn how to choose between e-commerce platforms, plus how to budget and build up your store.
• Learn how to develop and strengthen your brand through your website and how to measure your results.

Prerequisites & Preparation

• Please bring a laptop.
• Brands: Have your assortment ready to launch online.
• Retailers: Know what types of brands you are looking to purchase.