Conceptual Design Development for Brands

A clear design concept is a useful tool when navigating between expression, aesthetics and purpose when developing a brand identity.

Students will receive an overview of the overall process of a branding project, from naming tips to brand design guidelines, and their respective applications (print and digital). We will look into methodology with which to investigate and develop a variety of concepts.

Students will learn what the needed design elements within a brand identity are, and how to implement them, resulting in a longer lifespan in today’s constant need for new content and design. We will review overarching questions and checklists one can lean on while developing concepts and exploring different design directions.

Takeaways:

• an overview of the brand identity design process and purpose • a methodology of how to translate an abstract concept into a visual design language 
• familiarity with the thinking behind brand identity design development

Preparation:

This is a designer-oriented class. Feel free to bring questions you might have from your own projects and/or experiences.