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PR 101: Create a Buzz, Grow Your Business, Increase ROI

  • Beginner
  • 18 and older
  • $40
  • Earn 10% Rewards
  • Price Lock
  • 1520 2nd St, Santa Monica, CA
  • 2 hours

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  • $40/person
  • 2 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this public relations course:

“Contrary to common belief, the most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.” -Barbara Corcoran, "Shark Tales: How I turned $1,000 into a Billion Dollar Business."

In this workshop, you will learn the ins and outs of what makes news, how to identify and contact the right reporters/bloggers, and how to structure your pitch to increase the chance of getting your story or product covered by blogs, business journals, newspapers and TV shows. I'll teach you some of the same techniques I learned the first day I started publicizing small and mid-size technology companies back in 1997.

Takeaways
  • Discover what makes news
  • Learn how to identify the right reporter/producer
  • Gain insider tips on how to structure your information and pitch it to reporters
Prereqs & Preparation
Own a small business and the desire to grow it

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • PR 101: Create a Buzz, Grow Your Business, Increase ROI

    Reviewed by Melissa B. on 12/14/2017
    Helpful information given out and discussed. Easy to understand and implement information learned from the class.
  • PR 101: Create a Buzz, Grow Your Business, Increase ROI

    Reviewed by Mason L. on 9/23/2017
  • PR 101: Create a Buzz, Grow Your Business, Increase ROI

    Reviewed by Stacey G. on 9/22/2017
  • PR 101: Create a Buzz, Grow Your Business, Increase ROI

    Anonymous review on 8/23/2016
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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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