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The Write Stuff: Creating Blog Content

at General Assembly - Santa Monica

(2329)
Course Details
Price:
$35
Start Date:

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Location:
Santa Monica, Beach Cities
1520 2nd St
Btwn Broadway & Colorado Ave
Santa Monica, California 90401
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A computer will not be provided.
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jaclyn Mullen

What you'll learn in this blog training:

The Write Stuff: Creating Blog Content that Connects and Converts

Whether you are brand new to blogging OR looking to fine tune your voice, this workshop will inspire you to stretch your writing skills, strategically build your online presence, connect with your audience AND achieve results whether that be guest posting opportunities, increased traffic, sales, or simply having a creative outlet.
  • Define what’s your blogging style: Get an overview on the choice of voice. Humorous, vs educational/informative vs niche, etc.
  • Explore the many ways of creating fresh new content: Inspiration, ideas and information to help you create the “write” stuff consistently.
  • Learn to set blogging goals: Learn how to identify and achieve your desired outcomes without compromising creativity.
  • Discover how to turn storytelling into story selling: Tips and techniques to keep your readers coming back for more.
Takeaways
  • Increased confidence in writing skills.
  • Ability to stand out and engage with online audience.
  • Better understanding of generic writing vs really good writing.
  • Tracking and measuring ROE: return on eyeballs.
  • Using content to create communities + conversations + customers.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,314)

(2314 Reviews)
The Write Stuff: Creating Blog Content
Reviewed by Ashlee C. on 1/31/2018
Great class for starting a blog 101. Instructor was very knowledgeable and gave great examples. There is a lot to cover and we had questions so wish this class was a full two hours.
The Write Stuff: Creating Blog Content
Reviewed by Rayna G. on 11/14/2017
The instructor was great! Honestly, wish that we had more time because there is so much important information to cover.
The Write Stuff: Creating Blog Content
Reviewed by Molly T. on 3/18/2016
Really great content presented digestibly and quickly. Worth the money.
The Write Stuff: Creating Blog Content
Reviewed by Natalie M. on 11/17/2017
The Write Stuff: Creating Blog Content
Reviewed by Cynthea D. on 1/12/2017
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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