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Using Typography to Improve Design and User Experience

  • Beginner
  • 18 and older
  • $75
  • 1520 2nd St, Santa Monica, CA

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  • $75
  • GA Santa Monica @ 1520 2nd St, Santa Monica, CA 90401

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Class Description

Description

What you'll learn in this typography class:

95% of the information on the web is written language. Type is likely to be your users first point of contact with your brand, interface or marketing message. In the race for people's attention the details matter and the details start with type.

Studies have demonstrated that when type is set well, it improves the mood, comprehension, and cognitive skills of the reader. As a result, increasing numbers of executives and entrepreneurs are realizing that typography matters to their brand, their customers, and their success.

Students will receive a hands-on introduction to what typography is, why it matters, and several key features of good typography. Through a blend of lecture slides and practical exercises, students will learn to see typography with a critical eye and leave having learnt to make better choices about their own work, whether in branding decisions, user experience, or just crafting a new résumé.

Takeaways
Students will leave with an understanding of typography as a design field.

Preparation
No prior knowledge of design theory is assumed.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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