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Keith Nishida

Teaches at General Assembly

Keith Nishida is a digital marketing consultant with expertise in marketing, public relations and higher education within the creative industries. A native of California, he has had the pleasure of working for various fashion/textiles and special events companies. Over the last near-decade, Keith has taught at various universities (in CA, HI and OR...WA is on the bucket list) about subjects related to his passion- consumer behavior and the "why" behind the products we purchase. His doctoral dissertation topic was on digital influencers and content marketing. He is also a founder of an award-winning lifestyle magazine. On his spare time he likes to take long walks on the beach and spend quality time with his English Retriever, Leo.

Reviews of Keith Nishida

(5 Reviews)
  • Google Analytics: Key Concepts and Quick Wins

    Anonymous review on 9/23/2019
    My biggest disappointment was that there was so little time spent actually in Google Analytics. The first nearly 2 hrs of the class were about what GA can do theoretically but nothing practical or applicable. We spent a considerable time (30+ minutes) on A/B testing which obviously GA can help you report, but requires enormous technical implications, including setting up Ads for your website, etc., none of which anyone in the class had asked to learn. We were there for the basics, and A/B testing is pretty advanced in my opinion. My expectation is that we would go into GA, look at all the features of it and talk through each section. Then we would talk about what each section would do. Then we could speak theoretically about how to apply it. I was extremely disappointed.
  • Google Analytics: Key Concepts and Quick Wins

    Reviewed by Whitney Z. on 4/16/2019
  • Google Analytics: Key Concepts and Quick Wins

    Reviewed by Whitney Z. on 4/11/2019
  • Digital Marketing Bootcamp

    Reviewed by Jennifer D. on 9/23/2018
  • Google Analytics: Key Concepts and Quick Wins

    Anonymous review on 8/2/2018

Classes taught by Keith Nishida

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