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The Reel Pitch: Selling Your Project On Page

at Made in NY Media Center by IFP - DUMBO

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DUMBO, Brooklyn
30 John St
At Jay St
Brooklyn, New York 11201
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 15
Teacher: Carolyn McDonald

What you'll learn in this film production class:

Full Course Name
The Reel Pitch: Selling Your Project On The Page, Screen, And In Person

When most filmmakers, producers and content creators think of pitching, they envision themselves stuttering over their plot points to a shark tank of “moneymen” who hold the fate of this project in their hands.

However, pitching begins the moment you commit to making a film or series. Every project begins, in one way or another, in the form of written words that evolve into provocative images. And the goal, of course, is getting it off ground with the proper budget, which means conversations with an array of “buyers” that include everyone from potential viewers and crowdfunding contributors, to actors and distributors.

In this course, you will take a deep dive into all the tricks of selling your project, from learning logline and “mood reel” strategies to gathering tips for running an engaging, confident pitch meeting. Here, you will cover the tactics employed in any good pitch (and the tactics to avoid), as well as the most creative, efficient ways can use your words, your creative materials, and yourself to make your project stand out from the crowd.

Curriculum Plan:
  • Each part of the three-part class will provide a thorough examination into a different pitch discipline:
  • Pitches on the page: loglines, project descriptions, etc.
  • Pitches on the screen: “mood reels”, trailers, etc.
  • Pitches in person: verbal and presentation strategies.

Students will dissect examples from real pitches, and discuss their effectiveness, creativity, and strengths.

What You Will Learn
  • How to write engaging project descriptions and queries. 
  • How to create the vital contents for your pitch package.
  • What different kinds of pitch videos can achieve.
  • How to tailor your pitch and pitch materials to different buyers.
  • What to say, and what not to say, during pitch meetings. 
Prerequisites & Preparation
Ideally, you will come into the class with an existing film, television, or related project in mind, and use this course as a springboard to write, produce, and deliver a better pitch.

Still have questions? Ask the community.

Refund Policy
Plans change. We get it. But if you can't make it to a class / event / workshop, please email [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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