Branding, Marketing in Jewelry Industry

at Pratt Institute - West Village

Course Details
$680 5 seats left
Start Date:

Mon, Nov 18, 10:00am - Nov 21, 5:45pm (4 sessions)

West Village, Manhattan
144 W 14th St
Btwn 6th & 7th Avenues
New York, New York 10011
Manhattan, Room 704
Purchase Options
Class Level: All levels
Age Requirements: 16 and older
Average Class Size: 7
Teacher: Judi Powers

What you'll learn in this marketing class:

This intensive course will be your primer for defining and marketing your jewelry business. Whether you're a jewelry designer, a bench jeweler, appraiser, gemologist, or retailer, you will develop the tools required to create a memorable, relatable, and enduring brand. We will cover: 
  • creating a mission statement that is clear, effective, and relevant to your business 
  • logo design and branding, including color theory, packaging, and key words that you'll associate with your brand
  • marketing and publicity, covering best practices for social media, pitching your brand or business to the press (both trade and consumer), and pitching etiquette
  • trade and retail shows, what are they, what are the benefits and costs of doing them, and how do you know when you're ready? 
We will also have guest speakers who are leaders in various aspects of the jewelry industry to lend working expert insight. At the end of the week, you'll have a clear voice and a plan for building your jewelry business.

Still have questions? Ask the community.

Refund Policy
Withdrawals and refund requests can be emailed to [email protected] All requests must be made in writing.

For non-credit courses meeting for 10 or more sessions:
• To receive 100% tuition refund, a withdrawal request must be received by the SCPS office two business days before the first class begins.
• To receive an 80% tuition refund, a withdrawal request must be received by the SCPS office two business days before the second class begins.

No refunds will be issued after the second class begins.

Please Note: Withdrawal or refund requests cannot be made by telephone or through the instructor. No refunds are issued after the second class.

For non-credit seminars and courses meeting less than 10 sessions:

• To receive 100% tuition refund, a withdrawal request must be received six business days before the first meeting.

No refunds will be issued after this period.


Google Map

Pratt Institute

All classes at this location

Start Dates (1)
Start Date Time Teacher # Sessions Price
10:00am - 5:45pm Judi Powers 4 $680
This course consists of multiple sessions, view schedule for sessions.
Tue, Nov 19 10:00am - 5:45pm Judi Powers
Wed, Nov 20 10:00am - 5:45pm Judi Powers
Thu, Nov 21 10:00am - 5:45pm Judi Powers

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 6800 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at Pratt Institute (114)

(114 Reviews)
Branding, Marketing in Jewelry Industry
Reviewed by Shreeya B. on 7/28/2019
Similar Classes

School: Pratt Institute

Pratt Institute

The mission of Pratt Institute is to educate artists and creative professionals to be responsible contributors to society. Pratt seeks to instill in all graduates aesthetic judgment, professional knowledge, collaborative skills, and technical expertise. With a firm grounding in the liberal arts and...

Read more about Pratt Institute

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Ready to take this class?
Booking this class for a group? Find great private group events here