Brand Strategy Workshop

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Tue, Aug 11, 2:00pm - 5:00pm Eastern Time

Next start dates (3)

Purchase Options
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this branding training:

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.


Participants will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (4)
Start Date Time Teacher # Sessions Price
2:00pm - 5:00pm Eastern Time TBD 1 $99
9:00pm - 11:55pm Eastern Time Karianne Michelle 1 $99
6:00pm - 9:00pm Eastern Time Karianne Michelle 1 $99
2:00pm - 5:00pm Eastern Time TBD 1 $99

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Questions about this class?
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Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Sophia P.
I work from 10-6 on weekdays. Will there be an evening option for this class in the future?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Sophia, this class offered in an evening. Save the class to your wish list so you'll receive a notification email once we add new dates. Thank you!
Answer from Sophia P.
I had put it on my wish list. Is there any other thing I have to do to receive any notification?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hey Sophia, you're all good. When we add new dates, you'll automatically receive a notification email. Thank you.
Show all 3 answers
Question from Lea
How many weeks full programs?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi, Lea. This is just a 1-day class. Thank you.
Question from Ziad
Is it one day session? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Ziad! Yes, this class is for a one-day session only. Thanks!

Reviews of Classes at General Assembly (2,541)

(2541 Reviews)
Brand Strategy Workshop
Reviewed by Anonymous on 12/12/2019
This class was informative, enlightening and a lot of fun! I would highly recommend it, no matter who you are, you represent you!
Brand Strategy Workshop
Reviewed by Ariele Elena K. on 4/25/2019
Jen is phenomenal. What a power source of information, energy, and know-how. I can't wait to check out her other course offerings! Thank you.
Brand Strategy Workshop
Reviewed by Ramez Y. on 4/24/2019
Was very useful and informative.
Brand Strategy Workshop
Reviewed by Anonymous on 12/18/2018
I thought the instructor knew her sh*t and the content was easy to absorb.
Brand Strategy Workshop
Reviewed by Christina T. on 4/16/2020
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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