Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:
You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.
This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.
Participants will leave the workshop with an understanding of:
Bring something to take notes such as a laptop or note pad.
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