Personal Branding Workshop

at General Assembly - Flatiron

Course Details
$60 8 seats
Start Date:

Thu, Oct 17, 2:00pm - 4:30pm

Next start dates (4)

Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
A computer will not be provided.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Karianne Wardell

What you'll learn in this branding training:

Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the job.

In this workshop you will explore the components of a successful personal brand, determine your goals in building a personal brand, identify your target audience, who they are and how to communicate effectively and purposefully to build credibility and authority for your personal brand.


  • Deconstruct the elements of well-known and successful personal brands
  • Identify your target audience and goals in building​ a recognizable persona through your personal brand
  • Uncover the unique identifiers that differentiate you​/your personal brand​​ ​- Decipher the best way to communicate with your audience and build agency for your personal brand

Prereqs & Preparation

None. Please bring a notepad and pen to take notes. (We recommend leaving your laptop at home.)

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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General Assembly

All classes at this location

Start Dates (5)
Start Date Time Teacher # Sessions Price
2:00pm - 4:30pm Karianne Wardell 1 $60
10:00am - 1:00pm Jen Glantz 1 $50
6:30pm - 9:30pm Jen Glantz 1 $50
10:00am - 1:00pm Jen Glantz 1 $50
6:30pm - 9:30pm Jen Glantz 1 $50

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Reviews of Classes at General Assembly (2,237)

(2237 Reviews)
Personal Branding Workshop
Reviewed by Anonymous on 9/14/2019
Love it. Jen is great - she is entertaining, funny, and high energy
Personal Branding Workshop
Reviewed by Anonymous on 8/18/2019
High Energy class, very motivating. Great presenter!
Personal Branding Workshop
Reviewed by Anonymous on 5/4/2018
Teacher was great. She was engaging and entertaining. The class I hoped would have been a little more instructional on how to do things step by step. Other than that it was great
Personal Branding Workshop
Reviewed by Anonymous on 12/5/2015
Marcos Salazar is a really engaging speaker!
Personal Branding Workshop
Reviewed by Anonymous on 9/18/2019
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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