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Bootstrapping PR for Start-Ups & Entrepreneurs

  • All levels
  • 18 and older
  • $60
  • 10 E 21st St, New York, NY
  • 2 hours

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  • $60
  • GA NYC Manhattan (3rd Floor) @ 10 E 21st St 3rd Fl, New York, NY 10010
  • 2 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this public relations course:

After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a daunting and discouraging task.

In this class ideal for start-up and small business owners (or anyone with an idea!) we will outline how to get your business in the news on a monthly basis. From how to find the right reporters, to brainstorming relevant, engaging and newsworthy angles, this workshop will help you up your PR game and take your PR skills from zero to successful overnight. Students will walk away with knowledge of how to craft a PR pitch, research and target the correct outlets, and learn invaluable techniques for how to find relevant angles to appear in the media on a monthly basis.

Takeaways:
  • Learn ow to write an effective press release
  • Learn how to research and find relevant reporters and media outlets
  • Learn how to send a pitch (from conception to following-up)Learn how to brainstorm relevant angles to get you (and your business) in the news, regularly!
Preparation:

  • Students should ideally come prepared to class with a business plan or start-up Idea. 
  • Students should have a basic understanding of LinkedIn.
  • If they'd like, they can read the following books: “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” “Crystallizing Public Opinion”
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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