Social Media Industry & Portfolio

Section 1 - Brand Research & Building

Understanding the Competitive Landscape

• Examples of successful social campaigns
• Examples of social media portfolios

Build Your Brand

• Research brand goals
• Define target audience
• Define what makes you unique
• Determine brand voice
• Determine your visual identity
• Consistency in online presence
• Creating your own brand image with references

Understanding the Earn-First Approach

• Establish your audience’s needs
• Earn-first approach
• How to make creative ideas
• Incorporating gamification and/or call-to-action

Section 2 - Social Campaign Development

Portfolio Project Brief

• Introduction to client brief
• Establish a target audience
• Establish a project purpose

Portfolio Project Development

• Establishing the project challenge
• Creating a valuable insight through research
• Develop a big idea solution
• Create concept mock-ups
• Showcase how it will earn coverage through research
• Establishing brand ambassadors
• Media and social coverage mock-ups

Section 3 - Networking for Social Media

Networking Optimization for LinkedIn

• How to clearly showcase your skills and experience
• Sharing content and engaging the community
• Reaching out to hiring managers
• Finding companies and organizations to follow
• Building a lasting network

Building a Network

• Compiling a list of successful professionals
• Reaching out to book informational interviews
• Career considerations
• Conferences and Summits

• Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
• Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
• For cancellations and reschedules, please email us at [email protected]"