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Marketing Classes NYC

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Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.

24 classes have spots left

Tableau Desktop Level 1: Introduction for Experienced IT Professionals

ONLC Training Centers @ 100 Church St, New York, NY & Virtually Online

Tableau has for some time been one of the most popular Business Intelligence and data visualization tools available. Why? Because, quite simply, it’s a tool that’s responsive to the needs of modern business. But it’s most effective when you know how to get what you want from it – it might make your business intelligent, but it isn’t going to make you intelligent. We’ll make sure you’re well prepared to take full advantage of Tableau's...

(7) Beginner 18 and older
No upcoming schedules
$1,095

2 sessions

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Business Development At Startup:Working With Engineers

General Assembly @ 10 E 21st St, New York, NY

This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...

(2637) All levels 18 and older

Introduction to Facebook Marketing

General Assembly @ 10 E 21st St, New York, NY

Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating.  In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...

(2637) Beginner 18 and older
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Explore Digital Marketing Private Group Events

Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

Explore Digital Marketing Private Group Events
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Digital Marketing 101

General Assembly @ 10 E 21st St, New York, NY

During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives...

(2637) Beginner 18 and older

E-commerce Metrics & Customer Acquisition

General Assembly @ 10 E 21st St, New York, NY

Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...

(2637) Intermediate 18 and older
$120

2 sessions

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VitaminR’s VisionWorking: Sacred Branding Retreat

New York Open Center @ 22 E 30th St, New York, NY

Enjoy a heartening deep dive into your life’s purpose and learn how to speak about it in an empowered way. After a Vocal Clearings session and guided meditations, we work on your branding from the point of view that you are most effective when you are sharing your true gifts and clear on what your unique offerings are to the world.  We create together the keywords and phrases that authentically describe what you do and how you help people....

(299) All levels 18 and older
No upcoming schedules
$225

2 sessions

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Cold Outreach: How to Build New Leads

General Assembly @ 10 E 21st St, New York, NY

Cold outreach is the foundation of any sales experience - but it’s only the beginning. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute...

(2637) All levels 18 and older

User Acquisition: A Day Workshop

General Assembly @ 902 Broadway, New York, NY

This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...

(2637) All levels 18 and older

Paid Advertising: Everything You Need & Want to Know

Fordham University PCS @ 113 W 60th St, New York, NY

Social media marketing has become an integral part of the promotional strategy for most companies, professionals and well-know brands. Consumers are spending more than 2 hours a day engaging with social media. However, today social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically over the past 5 years.  Facebook has limited the organic reach of a business' posts to less...

(13) All levels 18 and older
No upcoming schedules
$495

3 sessions

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Digital Marketing for Nonprofits Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting the most donors and garnering the most attention. Learn how to get your organization or socially conscious...

(2637) Beginner 18 and older

Marketing Campaigns with Instagram, Pinterest and Vine

General Assembly @ 10 E 21st St, New York, NY

Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...

(2637) All levels 18 and older

Introduction to Pricing Strategy

General Assembly @ 10 E 21st St, New York, NY

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...

(2637) Beginner 18 and older

Inbound Marketing Solutions: Marketing on a Budget

General Assembly @ 10 E 21st St, New York, NY

Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing...

(2637) All levels 18 and older

Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

(2637) All levels 18 and older

User Acquisition Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: ​Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...

(2637) All levels 18 and older

Twitter: Acquiring Your First 1000 Users

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

(2637) All levels 18 and older

Intro to Digital Marketing

General Assembly @ 10 E 21st St, New York, NY

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...

(2637) Beginner 18 and older

Basics of SEO Writing

Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY

Search Engine Optimization (SEO) consists of techniques that increase the number of visitors to your website by ensuring that it appears high in web search results. It has become a vital skill for journalists, news organizations and anyone who want their work to be found online. In this workshop, you will learn through examples and exercises: The importance of SEO for engagement and revenue, How to pick keywords that people will search for online,...

(64) Beginner 18 and older
No upcoming schedules

Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

(2637) All levels 18 and older
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