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Marketing Classes
NYC
Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
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E-mail Marketing
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions. E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel....
Copywriting for Your Brand
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! Writing for online channels is an art. In this class, you’ll learn how to create compelling content, how to engage an audience and drive a conversation to inspire action. From blogging to search engine optimization to influencer marketing. Writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word. What You Will...
How to Search, Identify and Utilize Insights
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
$320
Marketing Classes Gift Card
Thousands of classes & experiences. No expiration. Gift an experience this holiday season and make it a memorable one. Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Press Release Writing and Event Promo
Robin Grearson Workshops @ 137 Varick St , New York, NY
In this one-session workshop, you will write a press-release in class and will talk about the basics of independent event promotion. *This class is donation-based.
All levels
18 and older
Free
Social Media for Business
The Biz Hive @ 500 8th Ave, New York, NY
For Entrepreneurs. Focus: Instagram and Facebook. Learn the importance of integrating Social Media into your business. Learn the differences between individual, business, and creator accounts. Learn the basics of how to post and run ads.
All levels
18 and older
$25
Advanced Account Planning Course
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
You’ll learn the thinking process behind building strong brand strategies by of some of the most provoking minds in the industry. The workshop will explore the most effective campaigns, the most intriguing insights and how to collaborate with senior creative teams. Basically everybody who attends our Account Planning Crash Course leaves asking us one question: Is there an advanced class coming up? Now there is! This course is designed specifically...
$360
Branding You! Personal Branding & Social Media Workshop
ABEL Intermedia @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...
$150
OnlineVideo Production for Marketers
General Assembly @ 30 John St, Brooklyn, NY
Takeaways Learn how to plan a video production strategy appropriate to your goals. Be able to manage the production team that is executing your production plan. Understand budgetary requirements and identify problem areas before they are an issue. Communicate effectively with hired guns and their team. Understand how to staff a video production project. Whether you’re a small business owner interested in creating online content to market your...
New Media Marketing Strategies
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
Introduction to Rapid Prototyping
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Do you have great ideas for your product? Do you want to learn how to make your product happen faster and more efficiently? This course on Rapid Prototyping will help you better define your product, establish a clear plan for prototyping, and iterate on your design by learning earlier from users. “Learn early, learn often” is the guiding principle behind this fast design process. By investigating the underlying framework and principles...
Art of Content Monetization
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
This course will help you effectively develop, implement, and measure your monetization strategy. Which involves learning new ways to distribute and market content so that you can reach incremental buyers. You’ll learn how to monetize content, the concepts behind best practices and which one is right for you and your content. What You Will Learn: Learn your options for monetizing your online content. Explore and utilize best practices for...
Optimize Your Brand with SEO and SEM
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In an environment with increasing complexity and brutal competition, Search optimization could be the edge you and your brand need. Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer’s consideration. Search is also the only time when we actually say, plain and clear what we are looking for. And the optimization of your brand’s presence in a search engine across devices, anytime,...
The Complete SEO
Marccx Media @ 195 Montague St, Brooklyn, NY
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to drive...
All levels
18 and older
$349
How to Run a Facebook Ad Campaign
Iris7 Marketing @ 159 20th St, Brooklyn, NY
Advertising effectively on Facebook requires an understanding of how to create great ad content combined with technical insights into how campaigns work. Co-presented by brand strategist Jennifer Friedlin and Terry Rice, a former Facebook Client Solutions Manager, “How to Run a Facebook Advertising Campaign” will give you all the tools to launch your next ad. You will walk away knowing how to execute campaigns that resonate with...
$25
Monetizing Your Podcast: The Climb to Sponsorship
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
There are no secrets to getting your podcast sponsored, but there are different routes to getting there. Learn what it was like to monetize an independent podcast with Millennial as a case study. You already have a podcast that can break through the industry — now learn how to get the traction you need to get noticed and how to collect information on your audience so you can better market your podcast. The class will cover suggestions...
$60
The Accidental Marketer
Iris7 Marketing @ 159 20th St, Brooklyn, NY
Behind every effective marketing campaign is a finely tuned message. The Accidental Marketer is designed for small business owners and non-profit managers looking to sharpen and leverage their organizational messages to attract customers, donors, and brand ambassadors. In an effort to raise capital and build a customer base, many startups, small businesses and non-profits inadvertently create a tangle of messages. At a certain...
$25
Content Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Putting Your Content Through Its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy,...
Artist Branding
JS Media & Agent-cy Online Marketing @ 28-07 Jackson Ave, Long Island City, NY
Learn how to monetize your music, art, and creative passions with effective artist branding. Craft a distinctive brand that captures your artistic essence and drives sales and opportunities. Unlock the potential to turn your artistic vision into a profitable and sustainable career.
All levels
21 and older
$80
Net Lift Models:Optimize Impact of Marketing Efforts
The true effectiveness of a marketing campaign is not the response rate; it is the incremental impact. That is, true effectiveness is additional revenue, directly attributable to the campaign, that would not otherwise have been generated. The problem is that targeting strategies often are not designed to maximize the incremental impact. Typical targeting models are successful at finding clients who are interested in the product, but too often these...
Customer Journey Mapping
General Assembly
@
Online Class
, New York, NY
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...
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