Innovate Like Lego

David C. Robertson, author of Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry, is presenting the secrets to disrupting the markets. 

With its iconic brand, healthy profits, double-digit sales growth, and the ability to capture the imagination of millions around the world, LEGO’s innovation system is now regarded as one of the greatest in the world. Given their current success, it’s hard to imagine that LEGO almost went out of business just over a decade ago. In 2003 LEGO lost nearly $300 million through a series of disastrous innovation decisions, and the company was close to bankruptcy.

How did this happen?  LEGO listened to the advice of academics and experts who told them that only two kinds of innovation would change the fortunes of the company. After three years of intense experimentation, LEGO discovered that reinventing the future is neither cheap nor easy.  But in the wreckage of their experiments, they discovered a new formula for innovation – a “third way” to innovate that has delivered the profits and growth of disruptive innovation without the risks and expense.

This 2-day Master Class will show you this third way to innovate. This is an approach that promises lower risks and higher rewards, proven by some of the greatest turnaround stories in corporate history. Using case examples from LEGO, Apple, Disney, Novo Nordisk, Gatorade, Salesforce.com, GoPro, CarMax, and many others, you’ll learn how to apply this approach in your company.  
In this intensive and engaging course, you learn the how, when, and why to apply his innovative approach and get the toolkit needed to implement it to your company. Because little ideas bring significant changes.

Duration: 14 Hours