The Art & Science of Facebook Ad Campaigns

You need two things to advertise effectively on Facebook: an understanding of how to create great ad content and the technical knowledge to run a successful campaign. Presented by a brand strategist and a former Facebook Client Solutions Manager “The Accidental Marketer: How to Create a Successful Facebook Ad Campaign” will teach you both the art and science of Facebook advertising. You will walk away with the knowledge and skills you need to create ads that resonate with your target audience, and execute campaigns aligned with your business goals. We will also teach you how to analyze the data and iterate until you achieve success, further optimize your campaigns by focusing on areas of greatest impact to your bottom line.