Happier Customers & Better Products through UX Research

In today’s competitive digital landscape, listening and empathy skills are not just for research departments, they’re required in every function of the business. Too often, projects go from idea-to-market with more questions about customer needs than answers.

In this workshop, we’ll bring theory and practice together to improve your user research skills — because every marketer, designer, product manager and customer success agent can learn to ace the process of discovery. Whether you’re working on a marketing site, an enterprise product or a startup you’ll be equipped with the generative and evaluative methods to develop ideas and experiences that customers love. You’ll even get to practice moderating in a live testing environment!

Takeaways

• Learn how to build your research toolkit for generating new ideas and evaluating UX
• Learn how to set timelines and realistic expectations for your stakeholders
• Learn how to set up the right team and environment for your tests
• Learn how to review recruitment objectives and develop a solid screener
• Craft questions that lead to honest insights
• Learn How moderate and take notes like a pro
• Learn how to use the latest tools for managing the research process
• Learn how to frame your findings and deliver an objective summary report

Note:
Bring your laptop and a smartphone