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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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The Shine
General Assembly @ 902 Broadway, New York, NY
An evening of inspirational music, meditation, film, philanthropy, and storytelling. If TED Talk, Hotel Cafe and The Self-Realization Fellowship had a child, it would be "The Shine". The Shine Movement’s mission is to use music, film, philanthropy and storytelling to inspire people to connect with their community and collectively do more, give more, and be more.
Excel Bootcamp: Formulas & Functions
General Assembly @ 10 E 21st St, New York, NY
If you have the basics of Excel down, and you want to start taking your knowledge to the next level, then this class is for you. In this class — ideal for people working in business, management, or simply interested in getting more organized — you’ll learn everything you need to perform at a high level in Excel. This includes formula writing, combining formulas, creating basic to intermediate charts, and of course the ultra-powerful Pivot Tables. ...
LinkedIn & Resume Refresh for Career Changers
General Assembly @ 10 E 21st St, New York, NY
A strategically targeted resume is your most important weapon when searching for a job. This document is often the first impression that you will make with an employer. On average, employers initially look at resumes for 10–20 seconds, so you've got to knock 'em out with a great document. Students will leave this workshop knowing just how to do that. LinkedIn is the world’s professional social network and a vital resource to find business opportunities...
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Collage Workshop
General Assembly @ 10 E 21st St, New York, NY
In this workshop, participants will be introduced the various paper collage techniques. A brief overview of John Baber work will be shared along with a shared insight into his studio practice. Participants will gauge their approach to content and also experiment with various materials and surfaces. Individual and collaborative collages will be achieved by relying on imagination, spontaneity, and chance. Takeaways Overview of the creative process...
The Resume Run-Down
General Assembly @ 10 E 21st St, New York, NY
On average, recruiters spend 7-10 seconds reading a resumé. In this workshop, you will learn the essential tips and tricks required to make sure your resumé stands out against the competition. We will review tips on formatting, structure, brand statements and content. Takeaways By the end of the workshop, you have a resumé that has been reviewed by a professional career coach that will be ready to land you your dream job. Preparation This course...
Agile and Scrum: Dramatically Improving Software
General Assembly @ 10 E 21st St, New York, NY
Scrum is an agile framework used for creating products. By learning how to apply Scrum to project management, you can deliver valuable products on time and under budget. Scrum is also something that can only be learned by doing, so in this workshop you’ll learn the Scrum framework through practical exercises reinforced with light theory and real-world examples. Takeaways: Define and describe the principles of the Scrum framework Define and...
Introduction to Pricing Strategy
General Assembly @ 10 E 21st St, New York, NY
If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...
How to Start Investing If You've Never Done it Before
General Assembly @ 902 Broadway, New York, NY
Investing can feel like a scary thing to dive into, especially if you have no idea where to start. Luckily, it's become easier than ever now to start investing, even with a few dollars and you just need to know a few key terms to get going. In this workshop, you'll learn some investment basics to get you started, including some of the jargon that you'll see thrown around, as well as how to tie your investments to your goals, which types of investment...
Policy Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Small and growing organizations often don’t have time or resources to dedicate to creating employee policies but strong policies are required for a solid company foundation (and in some cases may be legally required). In this two hour class a licensed New York attorney will cover the necessary components of an Employee Handbook and help you draft your Handbook. Takeaways: Create a solid outline for your employee handbook (that is compliant with...
Strategic Change Management
General Assembly @ 10 E 21st St, New York, NY
Change Management is the strategic and proactive planning for any change impacting an organization and its people, including organizational, technical, procedural, etc. This workshop provides you with the foundational knowledge and key deliverables/tools involved in a change management project. Who is this course for: Project Managers wanting a better understanding on how to implement change management practices into their respective projects...
Inbound Marketing Solutions: Marketing on a Budget
General Assembly @ 10 E 21st St, New York, NY
Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing...
Data Analytics 101
General Assembly @ 10 E 21st St, New York, NY
Learn how data drives better business. Step into the world of data analytics with General Assembly. During our introductory workshop, you’ll join the data conversation and see how analytics drives decision making across industries. Learn to understand, analyze, and interpret data as you: Walk through the fundamentals of data analysis. Learn introductory analytic functionality in Google Sheet to distill actionable insights from data sets. See...
Social Media Analytics
General Assembly @ 10 E 21st St, New York, NY
Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...
Content is King: How To Make It Work For You
General Assembly @ 10 E 21st St, New York, NY
Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels. We will cover three key content strategy tools, efficient ways of sourcing and producing content, and discuss students’ content marketing challenges....
Storytelling: Telling Your Brand Story Online
General Assembly @ 902 Broadway, New York, NY
Rather than this being about traditional linear storytelling this class will be about showing how to tell the story of your brand through digital experience. Storytelling is about creating a path for your customers, one that engages them in a more emotional way. We'll explore questions like: What is the narrative that the user experiences as they engage with your brand? How can you set expectations of that experience? What path do you want...
Pitching and Selling with Confidence
General Assembly @ 902 Broadway, New York, NY
Be immersed in a creative and supportive workshop environment. You will receive in-depth feedback on ways to improve your message, overall vocal quality, body language, leadership style, and how to captivate an audience. Learn techniques that will increase your leverage with the public, investors, customers, and employees alike. This interactive and highly intensive workshop is for absolutely everyone who needs to speak publicly in order to influence!...
User Acquisition Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...
Digital Advertising: Intro to Yield & AD Optimization
General Assembly @ 902 Broadway, New York, NY
In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximizing the value of your site’s inventory...
Beyond The Résumé: Building Your Professional Persona
General Assembly @ 902 Broadway, New York, NY
You could Google ‘how to write a great résumé’ and sift through 69,100,000 results or you could attend this hands-on, interactive learning workshop. Today, there is no such thing as a single document called a résumé. That’s only one piece of the professional you; LinkedIn, Twitter and all your social networks are part of your professional persona as well. In this workshop, students will learn the ins and outs of what it takes to stand...
Introduction to Scripting with Node.js
General Assembly @ 10 E 21st St, New York, NY
In this workshop, students will explore how Node.js -- a javascript environment that can be run outside the browser -- can be leveraged to write helpful scripts for cutting edge front-end code. The class will learn first about CommonJS (the "require" keyword) and how it can be used in both Node and in modern front end web applications. Then, we will delve into writing command line scripts that perform tasks such as reading files from a harddisk...
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