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Made in NY Media Center by IFP
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Creative Team Building: Leadership and Culture
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
You can have the best talent in the market, but if they don’t connect as a team, then they won’t work well together, costing managers headaches and the company thousands of dollars. Building the right team goes beyond interviewing, or matching skills to company needs. In this class we’ll review team dynamics and explore the role of leadership in building effective teams. From setting up the right hiring process, and the right culture for your...
Win the Request for Proposal for New Business
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
New business grows an agency and winning new clients is defined mostly by the Request for Proposal process. Learn how to best respond to an RFP, what questions to ask, how to measure your chances and when to cut your losses are just some of the topics covered in this class. From strategically thinking through the client's objective to estimating costs to staffing the right way, every new client pitch comes with its own set of challenges and self-questioning....
The New Storytelling: Social Media
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
We are living in the connection economy. In the dawn of automation, people are more than ever empowered to think and act creatively. Therefore, the most highly paid digital skills of tomorrow require a high level of creativity, social intelligence, and ultimately the ability to connect with people. In this course you’ll learn the strategies and advantages of each social channel and platform, helping you to build and tell a story that brings the...
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Building Persuasive Presentations & Pitches
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In this hands-on class, you will learn how to prepare your story, verbally and visually, and how to connect with your audience in order to inspire and move investors. At the heart of all successful presentations and pitches is a good story that takes your audience on an emotional journey. In this hands-on class, you will learn how to prepare your story, verbally and visually, and how to connect with your audience in order to inspire and move investors....
Introduction to Rapid Prototyping
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Do you have great ideas for your product? Do you want to learn how to make your product happen faster and more efficiently? This course on Rapid Prototyping will help you better define your product, establish a clear plan for prototyping, and iterate on your design by learning earlier from users. “Learn early, learn often” is the guiding principle behind this fast design process. By investigating the underlying framework and principles...
Art of Content Monetization
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
This course will help you effectively develop, implement, and measure your monetization strategy. Which involves learning new ways to distribute and market content so that you can reach incremental buyers. You’ll learn how to monetize content, the concepts behind best practices and which one is right for you and your content. What You Will Learn: Learn your options for monetizing your online content. Explore and utilize best practices for...
Front-End Web Development 101
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In this hands-on course, you will learn about the web development community, what it means to work in the industry, and how these skills can benefit you as an entrepreneur and creative professional. Every website you visit is built with hundreds, thousands – sometimes millions – of lines of code. But as complex and intimidating as it might seem, everything that runs in your browser can eventually be broken down into simple blocks of text that...
Influencer Marketing
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In this class, you will learn how to build an influencer campaign, who to pick and what initiatives to create. The hottest celebrities, the channels with the most subscribers, the blogs with the most followers… they all have more influence on our shopping and taste habits than any given brand’s advertising. Leveraging their pull could mean hundreds of new fans of your branded content. In this class, you’ll learn how to build an influencer...
Web Series Writing and Development: The Essentials
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Want to create a web series but don’t know where to start? This class is for you. At this day-long workshop, learn the essentials of how to write and develop a web series on your own, and also get insight on how to create a series with a network. This course is taught by Sarah Salovaara, writer and director of the Gotham Award nominated series Let Me Die a Nun. Come in ready to learn about the writing process, independent production (how do...
Introduction to Product Management
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
From ideation, through prototyping and testing to actually having a first version of your product, this class will introduce you to the different stages of a product lifecycle. A step-by-step description of the organizational principles and best practices to take a product to market: Customer development, Empathy Maps, Product Roadmap and Financial Modeling. During this intensive course, you’ll learn the tools, the time required and the people...
Negotiate to Succeed
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In this class, you will learn fundamental negotiation principles to specific real-world examples of how to be a more effective negotiator and secure more of what you want for your business. Negotiation is a reality. Here are some hard facts: Fact # 1: Negotiating is an evolving practice. Fact # 2: Negotiating new business is essential. Fact # 3: You spend a significant part of your day negotiating, whether you're aware of it or not. At the core...
Optimize Your Brand with SEO and SEM
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
In an environment with increasing complexity and brutal competition, Search optimization could be the edge you and your brand need. Search is the great equalizer. Any brand, of any size, with the right search strategy, can be at the top of the consumer’s consideration. Search is also the only time when we actually say, plain and clear what we are looking for. And the optimization of your brand’s presence in a search engine across devices, anytime,...
Project Management: From Strategy to Delivery
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Increase your knowledge, awareness, and skills in planning, managing and controlling a project through interactive project-based learning and real-time workshopping. In today’s world, project managers face the twin challenges of rapidly changing technology and a workforce that is becoming more contract-based by the day. This course navigates timely ins and outs of project planning and project management in 2017. We will review the fundamentals...
The Reel Pitch: Selling Your Project On Page
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Full Course Name The Reel Pitch: Selling Your Project On The Page, Screen, And In Person When most filmmakers, producers and content creators think of pitching, they envision themselves stuttering over their plot points to a shark tank of “moneymen” who hold the fate of this project in their hands. However, pitching begins the moment you commit to making a film or series. Every project begins, in one way or another, in the form of written words...
Branded Content Gig for Filmmakers
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
This one-day workshop provides you with the ins and outs of landing commercial gigs and doing creative work. You will get personal feedback on your website, social and company structure to improve your visibility. And, gain the tools to land jobs, build client relationships, create an unforgettable pitch and become skillful in negotiating.
$150
Surround Your Sound: 3D Audio Production for VR
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Immerse yourself in the creative considerations, production methods, and technical requirements for executing a Virtual Reality (VR) or 360-degree aural landscape. Of equal importance to strong, interesting visuals in any successful VR or 360° video experience is a clean, full, and ear-catching sound mix. Broken up into two deep-dive sections, this course will immerse you in the theoretical/aesthetic aspects of 3D audio production as well as show...
$175
Web Series Essentials
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
There are countless commercial, artistic, and career benefits to making a web series. Web series can be a standalone success or act as a springboard to bigger projects, like it did for Broad City, Insecure, and High Maintenance. This workshop emphasizes developing a powerful concept, pilot script, and series structure — all of which are fundamental to creating a solid foundation for the rest of the process. At this one-day workshop,...
$150
Writing for a TV Series: Inside the Writers' Room
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
The television and streaming programs available to viewers today are more vibrant and varied than ever before. This one-day, six-hour intensive taught by a working TV writer will introduce you to the fundamentals of writing a TV series. You’ll learn how a writers’ room works as a team to create stories, and you’ll come away with tips for writing your own spec pilot. Instructor Laura Marks (The Good Fight, The Expanse, The Exorcist) will lead...
$150
Metrics of Media: Discover the Currency of the Industry
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Ratings, shares, hits, live + same day, C3, demo delivery – these are among the coins of the realm in the entertainment industry. But what is this media math? How is audience measured? And how does that audience measurement translate to the dollars that move the industry? Learn to converse about the currency that ad sales, finance, producers, and programmers live by. This course is taught by Ray Giacopelli, a programming and media...
DIY Distribution and Festival Strategies
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
With distribution, marketing, and festival opportunities emerging and shifting with unprecedented speed, filmmakers need to develop a strategy for their films that is built upon the concepts of change and flexibility. This workshop will explore the current landscape and help filmmakers develop a plan for their films that not only reflects the marketplace, but the goals and objectives they have set for their work. In the first class, we’ll explore...
$150
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