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Frank Rose, Paul Woolmington, Lance Weiler & Guest Speaker Craig Dubitsky

Teaches at Columbia Business School

Frank Rose
Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion

Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. The book, hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by La Repubblica of Rome, is required reading for business, film, and game development courses at Cambridge, Columbia, Georgia Tech, USC, and other schools.

Previously, as a contributing editor at Wired and a contributing writer at Fortune before that, Frank worked as a journalist at the intersection of media and technology, covering such developments as the making of Avatar, Samsung and the rise of the Korean techno-state, the posthumous career of Philip K. Dick in Hollywood, and the future of television in the digital age. Among his earlier books are The Agency: William Morris and the Hidden History of Show Business, about the rise and eventual unraveling of the oldest and at one time most successful talent agency in Hollywood, and the 1989 best-seller West of Eden: The End of Innocence at Apple Computer, which detailed the ouster of Steve Jobs from Apple and was named one of the year's ten best by BusinessWeek. Having gotten his start chronicling the punk scene at CBGB for The Village Voice, he currently contributes to The New York Times,strategy + business, and The Milken Institute Review, among other publications.

Paul Woolmington
Senior Fellow, Columbia University School of the Arts
Co-founder, Naked Communications Americas

Paul Woolmington is known as one of the world's most innovative marketers, dis-rupting and redefining traditional communications models while working with many of the world's leading brands. Named one of the ten most creative people in marketing and advertising by Fast Company, he has launched two successful media and communications concerns and served as an advisor to governments, startup firms, and social cause organizations worldwide.
Born in Africa, raised in London, and for many years a resident of New York, Paul comes with a global perspective. During the '90s he worked as a senior executive at Y&R, at the global holding companies IPG and WPP, and at MDC Partners. Then, acting on his belief that media strategy needs to be an integral part of every brand's message rather than just a means for distributing it, he founded and ran the Media Kitchen. In 2006 he co-founded Naked Communications Americas, an award-winning brand and communications management consultancy that spurred clients to rethink their marketing and communications efforts and embrace the changing media environment. Naked has been called "marketing's most creative business" by the Financial Times and "the agency of the future" by The Washington Post.
At Naked, Paul advised such companies as American Express, BP, Coca-Cola, CitiGroup, Diageo, Google, Johnson & Johnson, Nestlé, NBC Universal, Pernod Ricard, Samsung, Thomson Reuters, Unilever, and Virgin Group. He currently acts as an advisor, advocate, and angel to a number of dynamic businesses and partners with Frank in the brand and digital consultancy Woolmington/Rose.

Lance Weiler
Co-founder, Columbia Digital Storytelling Lab
Director of Experiential Learning & Applied Creativity, Columbia University

Lance Weiler is widely recognized as one of the key thought leaders in storytelling. Business Week named him one of the 18 who changed Hollywood;Wired named him one of 25 people helping to re-invent entertainment. An alumnus of the Sundance Screenwriting Lab, Lance has designed experiences that have reached millions of people via theaters, mobile devices, and the Web. In 2011, he was nominated for an International Emmy in digital fiction for his work on Collapsus: the energy risk conspiracy. He sits on two World Economic Forum steering committees, one focused on the future of content creation and the other on the role of digital media in shaping culture and governance. He teaches the art, craft and business of 21st-century storytelling at Columbia and is currently developing a slate of next-generation storytelling projects.

Guest Speaker
Craig Dubitsky

Founder and CEO, Hello Products

Craig Dubitsky has dedicated his career to transforming commodities into desirables and turning consumer insights into disruptive, emotionally charged brands. With his latest venture, Hello Products LLC, Craig and his team seek to disrupt and elevate the staid $30 billion global oral care category. Bringing together thoughtful, come-hither design and highly-natural formulations that embody its seriously friendly™ mantra, hello has taken its category by storm, going from concept to commercialization in six months and from launch to approximately 20,000 top US retail outlets in as much time. It is available in the UK at Selfridges, Superdrug, and Boots and recently launched in Canada, Ireland, and Norway as well.
Hello was named to Inc. magazine’s annual “most audacious” list as one of the 25 companies that are changing the world, and Dubitsky himself was recently named to theAdvertising Age Creativity 50, the publication’s annual list of the most influential and innovative creative thinkers. The brand also received the Good Design Award and the Red Dot Award, two of the world’s most prestigious design prizes, and achieved Leaping Bunny status for its friendliness with respect to animal testing.

Prior to hello, Craig co-founded the Kind Group, a privately held company where he conceived eos, a line of women’s personal care products that turned the category on its head with its innovative, purse-search-friendly design and USDA-certified organic composition. He was retained as an advisor by Boots, the UK’s largest health and beauty retailer, for the US rollout of its No. 7, Botanics, and Mediterranean cosmetic and skin care brands, and by green home care brand Seventh Generation to help with innovation and design. Earlier, advising the nation’s largest publicly held retail REIT, Simon Property Group, he identified and led the initial investment in Method Products, the category-busting innovator of premium eco-conscious home and personal care. He served as a director of Method from its inception in 2001 through 2004 and as a director of the prestigious Art Directors Club from 2008 through 2012.

Reviews of Frank Rose, Paul Woolmington, Lance Weiler & Guest Speaker Craig Dubitsky

(1 Review)
  • Strategic Storytelling:Maximum Impact in Digital World™

    Reviewed by caitlin m. on 10/16/2015

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