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David Rogers

Teaches at Columbia Business School

Faculty Director
Faculty Member, Executive Education

Executive Director of BRITE, Center on Global Brand Leadership
David Rogers is a globally-recognized leader on brands and digital business strategy. He has advised startups and global companies on digital strategy, including Visa, SAP, Kohler, Pernod Ricard, Toyota, China Eastern Airlines, and others. He has appeared on CNN, CNBC, Channel News Asia, The Economist, and The Wall Street Journal, in addition to delivering keynotes at conferences worldwide on the ways that technology is transforming brands and business strategy.

Rogers is also the founder and host of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age. His recent research at the Center has focused on big data, the Internet of Things, in-store mobile shoppers, and data privacy.

Rogers is author of four books, including the forthcoming, "The Digital Transformation Playbook: Rethink Your Business to Adapt and Thrive in the Digital Age."

Reviews of David Rogers

(2 Reviews)
  • Digital Strategies for Business

    Reviewed by Whitnee H. on 4/17/2019
  • Digital Marketing Strategy: Customers, Planning & ROI

    Reviewed by Eric R. on 6/16/2016

Classes taught by David Rogers

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