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Gita V. Johar & Jacob Goldenberg

Teaches at Columbia Business School

Gita V. Johar, Faculty Director
Meyer Feldberg Professor of Business in Marketing
Senior Vice Dean
Dean's Office

Gita V. Johar is an influential scholar in the field of consumer psychology who has published several articles on consumer responses to marketing efforts. Her expertise in persuasion makes her uniquely qualified to lead a program on marketing and innovation, where the focus is on generating creative ideas as well as persuading consumers and colleagues to accept these ideas.

Johar has served as associate editor for such journals as the Journal of Marketing Research, the Journal of Consumer Research and the International Journal of Research in Marketing. She began a term as editor of the Journal of Consumer Research in July 2014. At Columbia, Gita teaches in the MBA, EMBA and PhD programs and has authored cases on consumer adoption of new products and on marketing and advertising planning.
Johar is the Meyer Feldberg Professor of Business and the senior vice dean at Columbia Business School and has been on the faculty since 1992. She received her PhD from the NYU Stern School of Business and her MBA from the Indian Institute of Management, Calcutta. Read a complete profile and access her articles and cases.
 
Jacob Goldenberg

Visiting Professor
Marketing

Jacob Goldenberg is a professor of marketing at the Arison School of Business Administration at the Inter-Disciplinary Center at Hertzelia and a visiting professor at Columbia Business School. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics social networks effects, and social media. He is an academic trustee of the Marketing Science Institute.

Goldenberg is the editor-in-chief of the International Journal of Research in Marketing and area editor for Journal of Marketing Research, and he serves on the editorial board of Marketing Science. He has published papers in the Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books published by Cambridge University Press and a forthcoming book published by Chicago Press.

Goldenberg’s scientific work has been covered in the New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired. He is a cofounder of SIT, a systematic innovation consulting firm.
He received his PhD from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.

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