Essentials of Marketing

As a business professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

How You Will Benefit:

• Recognize the wide-ranging marketing roles and functions within different organizations
• Apply modern techniques for conducting marketplace analysis
• Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
• Align the 4 Ps with your products, services, and customer wants

What You Will Cover:

• Identifying your key marketing challenges
• Defining crucial marketplace data and implementing market research
• Understanding the components of each of the 4 Ps
• Relating stages of the product lifecycle to marketing strategy
• Conducting a product SWOT analysis
• Positioning your organization’s product(s) and/or service(s) in the marketplace
• Exploring different marketing communication vehicles and channels used for promotion
• Developing a marketing plan for your organization

Who Should Attend:

• Newly appointed marketers
• Product, brand and advertising managers
• Business professionals and executives who need a clearer understanding of marketing’s role in generating profits