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Brand Storytelling: Creating a Powerful Story

  • All levels
  • 18 and older
  • $99
  • Online Class Livestream, San Francisco, CA
  • 3 hours

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  • $99
  • GA San Francisco (Remote Online) @ Online Class Livestream, San Francisco, CA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this branding training:

Brand Storytelling: Creating a Powerful Story that Inspires

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.

A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.

In this workshop, you’ll learn how to connect with your audience and get them to believe in your story. In-class exercises will give you the frameworks and tools to hone in on the most compelling story for your specific business or organization.

You’ll walk away with a powerful brand story that you can start implementing right away on your website, your social media, your email marketing, and other channels.


Takeaways

  • Understand why storytelling is so critical to modern-day businesses and organizations 
  • Learn how to craft an authentic brand story that inspires long-term customer loyalty 
  • Learn actionable frameworks to help you break down and build your brand story, including the 5Ps of branding and the 3Cs of brand storytelling. 
  • Borrow tried-and-true techniques from narrative fiction and classic story structure to power your brand marketing 
  • Deconstruct real examples of transformative brand storytelling 
  • Create a concise and convincing elevator pitch for your brand story 
  • Break down excellent examples of ‘About Us’ pages so you can improve your own story 

Preparation

Please have your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the Web and studying how some of the best brands are using storytelling today. This workshop is open to anyone who needs to do a better job of telling their brand story, including startups, established businesses, nonprofits, and community organizations. Students will gain the most if they come with a good understanding of their ideal customers, competitive position, long-term vision for their brand, and current challenges with their marketing and messaging.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs.

Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and Slack messaging apps. Registration for this class will close 24 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Brand Storytelling: Creating a Powerful Story

    Reviewed by Jenean S. on 4/6/2019
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Review Summary by CourseHorse

The students who took the Brand Storytelling: Creating a Powerful Story class had overwhelmingly positive things to say about their experience. They praised the instructor, Phat, for being an excellent teacher who provided great presentations and examples. The class was seen as being well worth the cost, with one student even suggesting it could have been priced higher. The substance of what students learned in the class was highly regarded. They mentioned that they were taught everything they needed to know and more, gaining a comprehensive understanding of brand storytelling. The skills they walked away with were described as being extensive and valuable. Three direct quotes that highlight the insightful takeaways from the class are: 1. "Phat really taught me everything I needed to know and way more." 2. "I feel like I gained so many valuable skills from this class." 3. "The instructor gave great examples and really helped us understand brand storytelling in a powerful way." Overall, the students in this class were extremely satisfied with the substance of what they learned and the skills they acquired, with the instructor receiving high praise for their teaching abilities.

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