General Assembly Classes, Washington DC

We'll cover the fundamentals of project management, dissecting the differences between waterfall & agile project management. We'll then take a deeper dive into agile project management, highlighting best practices for proper planning and execution. By the end of the class, you'll be equipped with the techniques and know-how to manage multiple...

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Bring your creative ideas to life with Adobe Illustrator, the industry-standard vector graphics software, used by designers and illustrators who want to create digital graphics, logos, illustrations, and original typography. This workshop is designed to get you up and running with Adobe Illustrator in just one day. The focus will be on step-by-step...

Data visualizations help us compress and make decisions using data. It is often cited that we are trying to tell stories through them. Crafting stories with data requires us to be a visual designer, coder, statistician, and storyteller. It is both a science and an art. This workshop serves as an introduction to the visual and story techniques that...

In this interactive bootcamp, you'll learn the fundamentals of a strong digital marketing strategy and how to implement them effectively in order to drive more traffic, leads, and customers for your business. Through hands-on activities, you'll have the opportunity to master the concepts and make real progress toward improving your marketing skills...

You’re full of ideas, but how do you know which are worth working on? In the first half of the workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction...

Participants will learn how powerful a tool like Tableau can be to showcase data in a visually insightful manner. The major difference between the workshop and this bootcamp is the accelerated level of functionalities that will be taught. Participants will sign up for a free trial of Tableau Desktop and be given a large data set for hands on trainings...

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects...

Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup...

About This Workshop Making a career transition is a great opportunity to gain more experience, learn something new or have a greater impact in an organization. It is also an important time for self-assessment and to develop an action plan to make the most of the opportunity. In this workshop, you will examine the underlying reasons for your transition....

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.  Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals. This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability. This is a field that affects all areas...

Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will...

Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three hours. The focus will be...