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Facebook Marketing

NYC Career Centers
4.5 686 reviews

Build a strong foundation in Facebook marketing by learning how to create targeted ad campaigns, run business pages, and use Facebook groups effectively. The course walks you through conversion tracking, audience targeting, and applying Facebook Pixels to get the most from your ad spend and reach. A great fit for anyone ready to strengthen their social media marketing abilities.

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  • 18 and older
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  • 185 Madison Ave, New York, NY & Virtually Online
Facebook Marketing
Facebook Marketing
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Mon. Nov 2nd, 10am–5pm ET
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Class Description

Description Syllabus Cancellation Policy

Description

Master the creation and administration of high-performing Facebook advertising campaigns, including establishing and optimizing business pages, capitalizing on Facebook community groups, and designing carefully targeted advertisements that reach your ideal audience.

Facebook remains one of the most influential and impactful social media marketing tools available, serving over 1.6 billion daily users globally and hundreds of millions throughout the United States.

This course provides instruction in conversion tracking techniques, audience targeting methodologies, and Facebook Pixels technology, enabling you to maximize the value of your advertising investment and achieve superior returns on your marketing budget.

Enroll in a certificate program and enjoy savings:

Learn more about Facebook Marketing at NYC Career Centers.

Syllabus

Section 1

Introduction to Facebook

  • Introduction to Facebook
  • History of Facebook
  • Understanding the Facebook algorithm
  • Creating a Business Page

Facebook Business Page

  • Facebook Business features overview and settings
  • Business page management and admin access
  • Establishing a visual voice
  • Leveraging your About description for your business

Section 2

Introduction to Meta Business Manager

  • Setting up and accessing the Meta Business Manager
  • Overview of the Meta Business Manager and its capabilities
  • Navigating the Meta Business Manager interface
  • Tools and features overview

Leveraging Meta Business for Engagement

  • Utilizing the Meta Business Manager's targeting options to reach the right audience
  • Analyzing performance data and tracking metrics
  • Using benchmarking to research your competition
  • Scheduling your content and leveraging important dates

Section 3

Content and Interactions

  • Finding and targeting the right audience for your business
  • Creating and joining groups related to your business niche
  • Optimizing your business page for search and discoverability
  • Posting updates and engaging content
  • Interacting with your audience through comments and messaging

Using Shopify with Facebook

  • Overview of Shopify and Facebook integration
  • Setting up a Shopify store and connecting it to a Facebook business page
  • Syncing products from Shopify to a Facebook shop
  • Utilizing Facebook's targeting options to reach the right audience for your Shopify store

Section 4

Introduction to Meta Ads Manager

  • Overview of Ads Manager and its capabilities
  • Setting up and accessing Ads Manager
  • Navigating the Ads Manager interface
  • Creating and managing ad campaigns using Ads Manager

Leveraging Meta Ads Manager for Higher ROI

  • Utilizing Ads Manager's targeting options to reach the right audience
  • Analyzing performance data and tracking metrics
  • Best practices for using Ads Manager
  • Optimize advertising content to reach more customers

Refund Policy

  • Students may cancel up to 11 business days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price).
  • Cancellations within 11 business days are not permitted, but students may reschedule up to 4 business days before the class start date.

For cancellations and reschedules, please email us at [email protected]

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(4.5-star rating across 686 reviews)
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NYC Career Centers

Career Centers is a premier provider of software training courses for individuals and businesses. With a wide range of offerings and a state-of-the-art training facility in NYC, they offer instructor-led classes, corporate training, and room rentals.

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