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Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans?...

How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family,...

This workshop will look at what makes short stories work (and by extension, novels and memoirs). Participants will be read and discuss stories from American Best Short Stories 2017 edited by Meg Wolitzer, as well as workshop their short stories or memoirs. Participants are encouraged to bring a story to the first class for critique.

Have you ever watched an Instagram story or looked at a post and was curious to know: How did they do that? If yes, then this hands on workshop is for you. Instagram is packed with features, most of which are unknown to the average user.  This workshop will walk you through the most important ones, will show you how to tell better stories, and...

Tell me about Yourself: Storytelling Hacks for Networking + Interviews Tell me about yourself: the four words that strike fear in any career-related conversation. And we all know the best way to make a point or inspire action in the workplace is by telling a compelling story. And as it relates to work, we'll often see that struggling to describe...

Participants will experiment with words, language, story telling, and poetry through interactive class activities and out of class readings and assignments.

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals. This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and...

Spring! This can be your time to plant seeds of creativity. Begin by exploring imaginative forms of writing in a supportive environment.  Fun prompts will help circumvent the analytic brain and give creativity a chance to thrive. You’ll find new ways to free up memories and use them as inspiration for memoir, fiction, poems, creative nonfiction,...

Developing a strong advocacy story can make a tremendous difference in your campaigns. While storytelling is nothing new, elements such as structure, audience attention span and message outreach have all changed significantly in recent years. At this two-hour workshop, we’ll discuss from A-Z what it takes to build a successful storytelling campaign...

Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful...

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that...

These are exciting times to be a screenwriter. With more shows and television channels than ever, the opportunities for inventive ways of storytelling increase daily. This hands-on workshop will guide beginning and intermediate screenwriters through the process of crafting a professional-grade screenplay and/or TV pilot.  Participants will examine...

These are exciting times to be a screenwriter. With more shows and television channels than ever, the opportunities for inventive ways of storytelling increase daily.  This hands-on workshop will guide beginning and intermediate screenwriters through the process of crafting a professional-grade screenplay and/or TV pilot. Participants will examine...

Learn a repeatable strategy for crafting memorable talking points and practice delivering them from a genuine, centered place while you speak with confidence. Explore step-by-step instructions to mindfully uncover your unique professional story and use interactive worksheets to create a storytelling framework that can be applied to any conversation. ...

Envision your story and discover its meaning before you actually put it on the page. Using pre-writing activities, including storytelling, participants will learn to see their story from different angles. This workshop features active engagement with the elements of Story more than listening to lecture.  At the close of the workshop, participants...