Understand the basics of Email Marketing and gain the skills business are looking for to build a successful, engaging, and sustainable marketing campaign for any business.
Benefits of learning Email Marketing:
- Spread the information you want to let your audiences or customers to know
- Create your own personal messages that do not need to follow the "one-size-fits-all" format, which is commonly used in TV or radio advertising.
- Built in analytics that tells you your audience demographic and behavior
- When used correctly, will connect you to your actual audience, so less spending on marketing efforts for possible leads.
- A valuable skill on your resume
- Obtain our course completion certificate
Remember to bring a laptop. With the following programs installed:
- Microsoft Excel
- Google Chrome
- MailChimp Account (free signup)
Also bring 3-4 pictures to use in a sample mail campaign
What is Email Marketing?
Email marketing is a direct marketing technique that sends emails containing commercial messages. Every email sent targets current or new customers.