Social Media Marketing Training | Level 1 ( Private)

This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool and present ways to develop strategy. Designing your Facebook landing page, creating a YouTube channel, setting up a Twitter account, and how to update them all together and use them to promote your business or film!

Facebook, Twitter, LinkedIn, You Tube, Blogs.... these social platforms are doing more than driving buzz - they are driving traffic and empowering companies. Gain the power to shape consumer conversations and amplify word-of-mouth chatter.

You've got a great product! Now, how do you let people know about it? Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy that will work for you. You'll get a thorough understanding of today's virtual tools. You'll save money by utilizing the power of social media, creating a network of supporters, and promoting to millions of potential customer.

Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.

Prerequisite: Basic Computer Skills on Windows or Mac

Course Outline:

Intro to Social Media

• What is Social Media Marketing?
• Defining your product
• Your target audience – Who needs your product?
• The importance of branding
• Your marketing strategy – going viral
• Saving you advertising money

Posters to Press Kits

• Effective Posters
• What's a One-Sheet?
• Postcards
• Business Cards – Are they passé?
• Press kits & media releases

Creating a Web Presence

• Your website – Generating Buzz or Sales?
• Website content
• Website layout – Photoshop & Dreamweaver
• Wordpress or not to Wordpress?
• The all important mailing list
• Shopping carts

Facebook

• Why Facebook in terms of marketing
• Create a Facebook fan page
• What is a Facebook landing page
• It's about the content, content, content
• Making friends, fans & getting "Likes"
• Facebook ads vs. Google ads
• Creating, targeting & tracking your Facebook ads

Twitter

• Why Twitter?
• What's in a name?
• Creating a custom Twitter page
• Marketing in 140 characters or less
• Twitter Tools to get followers – automatically!

YouTube

• YouTube as a marketing tool
• Creating a custom YouTube video channel
• Adding content
• Subscribers & subscriptions
• Making friends & money with YouTube
• Becoming a YouTube Partner

Beyond The Usual Suspects

• Linkedin, Diggs, Vimeo and the never ending alternatives
• Keeping current with trends in marketing
• Identifying Keywords
• Networking Tools
• Creating a Blog

Building Partnerships

• What is a partner network?
• Developing a partner strategy
• Define & find partners?
• Affiliate programs; Your best friends

Email Campaigns

• Building customers relations through trust
• Managing your mailing list
• Autoresponders
• Effective emails
• The importance of a Newsletter

Putting it All Together

• Linking your network together
• Tracking & optimizing sales
• Cultivating relationships for future products
• Swag
• Film Festivals, Conventions & the old fashion phone call

Notes: 

• Online and private trainings are customizable subject to instructor's availability. If instructor is unavailable, students are entitled to full refunds
• ALL of our classes come with a CERTIFICATE OF COMPLETION 
• Private Training is one on one and can be for Full Day of 6 hours or Half day of 3 Hours 
• Private instruction will take place in student's home or office