Google Analytics: Key Concepts and Quick Wins

at General Assembly - Near North Side

(2265)
Course Details
Price:
$60 8 seats
Start Date:

Thu, Nov 14, 6:00pm - 9:00pm

Next start dates (1)

Location:
Near North Side, Downtown/Loop
444 N Wabash Ave 5th Fl
Btwn E Illinois & E Hubbard Streets
Illinois City, Illinois 60611
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Heidi Massey

What you'll learn in this google analytics training:

Google Analytics for Beginners: Key Concepts and Quick Wins

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue?

That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty.

This class is perfect for marketing strategists looking to improve the performance of their websites.

You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Prereqs & Preparation

  • Laptops are strongly encouraged.
  • Students who have access to a Google Analytics account will be able to follow along in their own accounts as well as explore the different configurations, settings, and activities recommended during the class.
  • You do not need to have a Google Analytics account in order to attend this class.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
6:00pm - 9:00pm Heidi Massey 1 $60
6:00pm - 9:00pm Heidi Massey 1 $60

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Reviews of Classes at General Assembly (2,250)

(2250 Reviews)
Google Analytics: Key Concepts and Quick Wins
Reviewed by Bill D. on 2/24/2018
Class was very in depth for 3 hours. Would recommend to anyone.
Google Analytics: Key Concepts and Quick Wins
Reviewed by Anonymous on 10/9/2017
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School: General Assembly

General Assembly

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