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Writing For The Web and Mobile

at Wylie Communications, Inc. - The Loop

Course Details
Start Date:

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The Loop, Downtown/Loop
1 E Jackson Blvd Joan Wish Center
Btwn S State St & S Wabash Ave
Chicago, Illinois 60604
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 70
Teacher: Ann Wylie

What you'll learn in this writing class:

Learn to reach readers online in this digital writing class

Writing for the mobile web: It’s not easy to get the word out on
a 3.5-by-6.5-inch screen. In fact, reading your webpage on an iPhone can feel like reading War and Peace through a keyhole. And no wonder:
  • Reading on a mobile device cuts comprehension by 48%, according to University of Alberta research.
  • Visitors read 30-milliseconds-a-word slower on smartphones, says usability expert Jakob Nielsen.
  • But although mobile reading takes longer, people spend half the time on mobile sites as they do on desktops, according to a study by the Nielsen Norman Group.
In this environment, how do we reach readers online? Best practices for web and mobile copywriting can help. In fact, just 3 simple tweaks have been proven in the lab to boost usability more than 124%.

In this online writing workshop, you’ll learn to write webpages that draw mobile and desktop visitors to your site; help them read faster, remember more, understand better, find what they’re looking for and enjoy the experience enough to come back.

Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends

Price includes:
  • Two days of training Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights


Q. Should I bring a laptop?
Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.

Q. Should I bring my writing sample to the workshop?
Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

Q. Should I bring my printed ticket to the workshop?
Yes, please bring a copy of the ticket to the workshop.

Q. What is the dress code for the workshop
Business casual.

Q. Do you accommodate special dietary preferences?
Please specify your dietary preference when you register.

Still have questions? Ask the community.

Refund Policy
Can’t make it? Send a colleague. We’ll miss you! But please feel free to send a friend in your place. No charge for substitutions.

Transfer to a different Master Class. Choose one of our other 2015 workshops. No charge to transfer.

Don’t cancel! But if you must, please cancel via email at [email protected]

By Feb. 28 to receive a full refund.
By March 22 to receive a 75% refund.
Sorry, no refunds after March 22.


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Wylie Communications, Inc.

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School: Wylie Communications, Inc.

Wylie Communications, Inc.

Improve your communications with our training, consulting, and writing services.

Works with communicators who want to reach more readers and with companies that want to get the word out.

  • Training to help you improve your writing, editing and communication skills
  • Writing and editing your newsletters, marketing...

Read more about Wylie Communications, Inc.

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