Learn how to create a winning digital marketing strategy and optimize your website to attract your target audience with this accelerated course. Discover proven techniques for website optimization and converting visitors into leads and sales. Gain practical skills to jumpstart or enhance your digital marketing efforts.
Learn how to create a successful digital marketing strategy and optimize your business's website to reach your target audience. This accelerated course covers topics such as identifying your goals and audience, optimizing your website for conversion, and developing a value proposition.
Create a Successful Digital Marketing Strategy
Learn how to create a successful digital marketing strategy and implement it on your business's website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jumpstart or grow your digital marketing initiatives.
Identify Your Goals & Audience
Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and Key Performance Indicators (KPIs) to measure the success of your marketing campaigns.
Optimize Your Website to Convert Leads
Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.
Take this class as part of a certificate program and save:
Learn more about Digital Marketing Strategy & Web Fundamentalsp at Noble Desktop.
This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.
Upon registration, the instructor will send along additional information about how to log-on and participate in the class.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
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Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...
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