Discover the Best Live Online Digital Marketing Classes
Digital marketing is used by companies and brands to promote their products and services to consumers. This method uses the internet and digital forms of communication to reach out to current and potential customers. Traditional marketing, which uses offline media to promote, is still popular, but with the introduction of the personal computer in the 1990s and smartphones in the 2000s, companies realized that they needed to promote online to keep up with their competition.
Today, emails, text messages, and social media are used by companies to contact and interact with consumers. They use various digital marketing strategies to keep up with current customers, but also to bring in new customers. Ecommerce is growing rapidly, and companies have realized that digital communication and frequent posting on social media will keep their products at the forefront of consumers’ minds and increase their brand reputation.
Digital marketing can help your business compete with others in the market and provide you with direct feedback from consumers. There are analytic services that can break down your web traffic for you and help you determine what new groups you need to target through advertising.
Digital marketing is also a trending career path. Google Trends recently found that the skill set expected of Digital Marketers ranks among the top trending job skills. It’s also expected that demand for Digital Marketers will continue to increase. If you’d like to get started with digital marketing, consider taking an online class that can teach you the basic principles of digital marketing and how to use popular software and tools like Google Analytics, Microsoft Excel, and Salesforce.
Best Live Online Digital Marketing Classes & Schools
Online digital marketing classes are taught by schools and education centers around the US. These classes are taught by expert instructors who have practical experience in digital marketing and use a variety of digital marketing software and social media platforms.
Online digital marketing classes are incredibly accessible. You can take a class from any interruption-free environment with a stable internet connection, including the comfort of your home. There are classes available at the beginner, intermediate, and advanced levels as well as multi-session boot camps. You can look for online digital marketing classes that fit your needs and interests on CourseHorse.
Noble Desktop offers several digital marketing classes, boot camps, and certificate programs. You can enroll in their digital marketing course and work toward earning their Digital Marketing Certificate. This course will teach you search engine optimization (SEO), social media marketing, paid search strategies, and analytic tracking.
If you’re interested in building up your business’s social media presence, Noble Desktop includes several classes focused on social media platforms, including an Instagram marketing bootcamp. You’ll learn about Instagram as a platform as well as how to develop a social media strategy, create visual content, and expand your following. You can also sign up for their Social Media Marketing Certificate class if you’d like to receive hands-on training with Instagram, Facebook, and LinkedIn.
El Camino College also offers a digital marketing program. This program will help students interested in marketing create their portfolios and begin an entry-level position in the field. Students will learn how to use Facebook, Google, Instagram, and Twitter while also learning foundation basics like SEO, market research, and more.
The Digital Marketing Strategies class, offered by Digital Workshop Center, is an interactive beginner-level class that examines the fundamental concepts and strategies of marketing as well as data-driven digital marketing skills. Over four sessions, you’ll learn how to determine a company’s voice and create an appropriate campaign to reach customers. This class provides 14 hours of classroom training and one month of technical support.
Industries That Use Digital Marketing
Digital marketing is used by companies to expose consumers to their products in the hopes of drawing in more customers and retaining the loyalty of current customers. The Internet is key to successful digital marketing. Social media in particular is utilized as well as digital ad campaigns. Several industries heavily rely on digital marketing to reach out to consumers.
Ecommerce
In 2020, $992 billion was spent on social media ecommerce. Online retail purchases are steadily increasing as consumers realize the ease with which they can purchase products online. This industry has taken advantage of digital outlets like social media platforms to market their products to consumers. Email campaigns are also a popular digital marketing strategy for online retailers that have existed for years. Ecommerce thrives off affiliate and influencer marketing as well, which has proven an effective way to increase sales to younger consumers who use social media.
Fintech
The financial technology industry has taken advantage of the constantly changing needs of consumers to market their products. Mobile banking, digital payments, and online financial management have increased as technology has improved. Companies have used digital marketing strategies to reach new audiences, provide customer service, and personalize their brand. Social media marketing, content marketing, and affiliate marketing are popular digital marketing strategies used within the fintech industry.
Telecommunications
The global telecommunications industry is valued at over $1 trillion. This industry is continuing to evolve, and with its development has come the utilization of digital marketing. Companies that have adopted digital marketing strategies have been able to retain current customers and bring in new customers more efficiently than companies that have stuck to traditional marketing methods.
Telecom companies have increased sales through a variety of digital marketing strategies. SEO practices help these companies determine the domain ratings of their competitors, to develop a content strategy, and to figure out what their customers are searching for. Pay-per-click (PPC) marketing is also used by telecom companies to outbid and outperform competitors.
Digital Marketing Jobs & Salaries
To be successful at digital marketing, you need to understand its basic principles. On top of that, many digital marketing careers will expect you to know how to use popular digital marketing software, applications, and tools. The type of software you’ll be expected to use will depend on the digital marketing job. Here are some popular career paths in digital marketing:
Social Media Manager
Social Media Managers are responsible for overseeing a company’s social media accounts. They may work for one company or might contract their services to several companies. Social Media Managers need to understand how social media platforms work and how to use them to the company’s advantage. They are expected to increase the company’s followers and drive engagement, analyze social media data, strategize content and campaigns, and post to and monitor social media accounts.
According to the US Bureau of Labor Statistics, the average salary for a Social Media Manager in 2015 was $57,000. Salary will of course be impacted by the cost of living in the area the job is located as well as your skills and experience. The salary for this position in Los Angeles, for example, ranges from $50,000 to $63,000. In Atlanta, a city with a lower cost of living, Glassdoor reports that starting salary is typically around $43,000.
Digital Analyst
If you like working with data, you might be interested in working as a Digital Analyst. This position requires you to aggregate data, conduct analysis, and prepare reports on a company’s digital platforms. Digital Analysts are expected to have strong technical skills. Because you’ll need to understand how to work with data, you should know how to use Google Analytics, Microsoft Excel, and Power BI, among other software and tools.
The average salary for a Digital Analyst in the US is $70,000, according to Glassdoor. Los Angeles, a city with a cost of living higher than 51% of the US, sees Digital Analyst positions that typically pay between $62,000 and $76,000. A Digital Analyst working in Houston, which boasts a much lower cost of living than LA, may find their salary between $60,000 and $82,000.
SEO Specialist
SEO Specialists work to optimize a company’s website for search engines. They research common keywords used by consumers and analyze the content of competitors. SEO specialists need to understand consumer trends and know how to use data storage software and content management system software.
According to Indeed, the average salary of an SEO Specialist in the US is $56,000. The salary range varies widely depending on the location of the position. In New York, for example, the average salary for an SEO Specialist is $84,000. Meanwhile, in San Antonio, you can expect your salary to fall between $43,000 and $52,000.
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