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YouTube Marketing

Master the art of social media marketing on the largest video platform with hands-on training from industry experts. Discover how to engage your target audience, build a loyal following, and create compelling content that converts. Take your business to the next level with YouTube Marketing.

  • All levels
  • 18 and older
  • $325
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  • Interactive Online Classroom
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  • Tue, Aug 20 at 6:00pm - 9:00pm
  • Thu, Aug 22 at 6:00pm - 9:00pm
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Class Description

Description

What you'll learn in this social media marketing training:

Learn social media marketing with YouTube with hands-on training in using the platform to develop successful business content.

Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’s positioning within the competitive marketplace. 

This one-day workshop closely examines one of the most popular content categories: video. Alongside the content, the workshop explores the platform giant YouTube. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.

This workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below. 

What You’ll Learn:

  • How to identify and engage your target audience
  • Building a following on YouTube
  • Ad creation and optimization

Course Syllabus

  • Introduction to YouTube
  • Developing a Strategy for Video Content
  • Creating Successful Content for YouTube
  • Editing Content for YouTube
  • Monetization and Paid Advertising
  • How to use Shopify with YouTube

Learn more about YouTube Marketing at Noble Desktop.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Also available in-person in NYC

Syllabus

Introduction to YouTube

  • Introduction to YouTube
  • History of YouTube 
  • YouTube What's New
  • Creating a channel

Developing a Strategy for Video Content

  • Establish goals
  • Define success metrics 
  • Analyze the competition 
  • Develop target audience
  • Research trends and topics 

Creating Successful Content for YouTube

  • Find a theme for your content
  • Introduction to vlogging
  • Story building and development
  • Creating playlists

Editing Content for YouTube

  • Using YouTube Studio
  • Editing captions and titles for SEO
  • Editing content in YouTube Studio
  • The importance of thumbnails

Monetization and Paid Advertising

  • Ad creation best practices
  • Ad analytics
  • Adding monetization
  • Video insights

How to use Shopify with YouTube

  • Reasons to use Shopify
  • Introduction to Shopify
  • Create collections
  • Manage shop across platforms
  • Showcase brand and products

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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