AI Marketing Certificate Program Online (Self-Paced)

This certificate program covers digital marketing across every major channel and then goes considerably further. The core curriculum works through strategy and web fundamentals, SEO, Google Ads, Google Analytics 4, email, content marketing, and organic and paid social across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X, closing with a capstone that turns coursework into a portfolio and a job search. No prior marketing experience is assumed.

Layered on top is the work that distinguishes the program. You learn to direct AI content tools and image generators to produce on-brand copy and creative, with the model selection, prompt patterns, and commercial licensing knowledge that client work demands. You then build and deploy marketing applications using AI coding tools, integrating external services, databases, authentication, and hosting. Graduates finish with a marketing portfolio that includes strategy documents, campaign examples, an AI creative library, and three live deployed marketing applications.

What You Will Learn

• Design a digital marketing strategy with goals, audience, and ROI metrics
• Execute SEO including keyword research, on-page, technical, and backlink strategy
• Build and optimize Google Ads Search and Display campaigns
• Configure Google Analytics 4 and report on traffic, behavior, and conversions
• Run organic and paid social across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X
• Design and deploy segmented, automated email campaigns
• Direct AI content and image tools to produce on-brand marketing assets
• Build and deploy marketing applications with databases, authentication, and hosting
• Apply commercial licensing, disclosure, and brand-safety practices to AI work

This program is available for 510 days. You can choose when to start your access period. Once you activate, you will have 510 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.