Explore the transformative impact of AI on modern marketing in this comprehensive course. Begin by building a foundational understanding of AI, machine learning, and deep learning, and examine how these technologies shape today’s marketing landscape.
Discover practical applications of AI in areas such as content creation, advertising, social media, email marketing, SEO, and SEM. Gain hands-on experience with leading AI platforms, including ChatGPT, IBM Watson, Salesforce Einstein, and Google tools, while learning to evaluate performance using key metrics and ROI analysis. Through real-world case studies and a final capstone project, you’ll apply your knowledge to design an AI-driven marketing strategy that addresses genuine marketing challenges.
Prerequisite
Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.
What You'll Learn at a Glance
- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Meaure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
Course Syllabus
- Section 1: Introduction to AI
- Section 2: AI in Marketing
- Section 3: AI Platforms
- Section 4: AI in Content Marketing
- Section 5: Chatbots and Virtual Assistants
- Section 6: AI in Advertising
- Section 7: AI in Social Media Marketing
- Section 8: AI in Email Marketing
- Section 9: AI in SEO
- Section 10: AI in SEM
- Section 11: Measuring and Evaluating AI Impact
- Section 12: Case Studies and Real-World Applications
- Section 13: Capstone Project
