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Course Details
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Class Level: All levels
Age Requirements: 16 and older
Average Class Size: 10
System Requirements:

You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection. 

Additionally, if the class is more than just a lecture you will likely want any materials listed in the course description as "Materials Needed to Participate Fully", though you're welcome to purchase a seat and sit in and just watch.

Class Delivery:

The class will be held via Zoom

Teacher: Carolyn Fraser

What you'll learn in this digital marketing course:

Now more than ever, digital marketing is at the forefront of communications for businesses and people alike. Digital Marketing is no longer optional - it is the industry standard. Now is the time to educate yourself on how to promote and sell by leveraging online marketing tactics.

This course will ignite your curiosity surrounding the fundamentals of digital marketing! You will complete this course with a full understanding of strategies, tactics, key channels and metrics. 

Key Takeaways:

  • A full overview of digital marketing strategies: SEO, Social Media, Digital Advertising, Content Marketing and Email Marketing.
  • Digital Marketing Best Practices
  • Resources & Tools
  • Develop a Digital Marketing Strategy
  • Measurement & Metrics

Come ready to GROW

Materials Needed to Participate Fully:

  • None

Important Note:

Students should come prepared to be on camera during classes, as our class is interactive and student participation is paramount.

About the Instructor:

I own and operate The PR Shoppe, an integrated marketing agency (7 yrs) and am also a Mindset & Accountability coach with Resilience in Business (4 yrs). I'm a known public speaker and subject matter expert.

Virtual Class FAQ

What will be included in my Virtual Class package?

One ticket includes an access link to your live, online class. The class will be delivered via web conferencing software and feature a live, professional instructor who will walk you through a lesson as described above. You will have the opportunity to ask questions as well as participate from home.

How many people is my purchase good for?

Each ticket is good for one "device" (i.e. one computer, phone, tablet, etc. you'll be logging in from). This ensures we don't get more people in the class than the instructor can handle. Though we understand some people live together and will be working/learning together, the intent is that each class still allows for the same attention to attendees as if students purchased separately. Please be respectful of this!

Will I need anything from home to use in the class?

You will need a reliable Internet connection as well as a computer or device with which you can access your virtual class. We recommend you arrive to class 5-10 minutes early to ensure you're able to set up your device and connection. Additionally, if the class is more than just a lecture you will likely want any materials listed in the course description as "Materials Needed to Participate Fully", though you're welcome to purchase a seat and sit in and just watch.

Am I able to ask questions or interact with the class?

Yes, you'll both be able to ask questions using the chat function in the video hosting software as well as at certain intervals during the class via voice/audio. If the class winds up being on the smaller side, more spontaneous interaction/questions will be encouraged.

Do I have to show my video or speak during class?

While we recommend you do show your video and speak when encouraged to by the instructor, video and audio participation are never mandatory. We find classes have more fun experiences when people are engaging with one another, but understand not everyone will want to do so and that's ok!

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy

Students may cancel any time 48 hours or more before the class to receive a refund. Students canceling less than 48 hours before a class will receive a full credit towards rescheduling or purchasing a different class.

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (11)

Get quick answers from CourseHorse and past students.

Question from Majsan
How long is the class?
Answer from Carolyn F.
Question from Donna C.
How long is the class? I only see the start time and not the length of the class.
Answer from Carolyn F.
Question from Alicen H.
Does this class cover Facebook, Instagram how to’s?
Answer from Carolyn F.
We discuss strategies, however, this is not a social media course.
Question from Qandeel M.
Can we get a certificate after the course?
Answer from Carolyn F.
A certificate is not offered.
Question from Anonymous
Hello From Chicago. With this class I can get some kind of certificate?
Answer from Carolyn F.
Hello! A certificate is not offered.
Question from Elizabeth
Hello from Melbourne Australia Is it possible to be involved? and if so I'm going to do the time zone math....I notice 1pm Eastern time is the advertised start time. Is that 1pm NYC time? With thanks and hoping to see you. Cheers Elizabeth
Answer from Helpful US C.
Yes it is 1:00 NYC time.
Question from Greta F.
Super useful class. Loved the teacher and learned a lot.
Answer from anonymous
Hi Greta! Thanks for sharing this and we're glad to hear you enjoyed the class and learned a lot from the teacher. It would be a great help if you can rate her class on the link below so other students will see your feedback. Thanks!
Answer from anonymous
Thanks, Greta! You were a great student. :)
Answer from Carolyn F.
Love you too, Greta! XO
Show all 3 answers
Question from KARLA C.
Will the class be offered on a workday instead of weekend?
Answer from Carolyn F.
Yes! Please keep an eye out for upcoming May dates.
Question from Hamida O.
I will love to attend this class Is via zoom ? Or when we pay you will send us instruction?
Answer from Carolyn F.
Class is via Zoom and instructions are shared the day before each class begins.
Question from DeVonce T.
I thought it was a class offered today if so I'm interested how can I book today's class
Answer from Carolyn F.
Hello! The next class is this Saturday, May 2nd, 1:00pm - 3:00pm ET. We hope you can join us!
Question from Cynthia R.
Does this class cover keywords and Google search result optimization ?
Answer from Carolyn F.
This class does not cover this topic.
View all 11 questions

Reviews of Classes at Carolyn Fraser (90)

(90 Reviews)
Virtual Digital Marketing
Reviewed by Jeanine M. on 10/18/2021
Awesome Instructor…
Virtual Digital Marketing
Reviewed by Anonymous on 9/19/2021
I took the virtual digital marketing course needed a well rounded view as I am pivoting my career to social media. This course was fantastic and hit all the points I needed to focus on. The instructor provided many tips and tricks and the slide show for me to work off of after the course was done. Highly recommend
Virtual Digital Marketing
Reviewed by Tracy P. on 7/29/2021
Carolyn covered an array of digital marketing strategies and tactics, and used real-world examples to bring the content to life in this interactive class. Her background and knowledge is impressive and I would definitely recommend this class to anyone wanting to get a better understanding of how digital marketing can grow your brand and/or your business.
Virtual Digital Marketing
Reviewed by Judi D. on 7/25/2021
Great. Carolyn was energetic and enthusiastic. Very informative an d patient. Great overview! And learned the basics. I appreciated getting the materials afterwards. I would have liked more time for Questions if that’s possible. Or examples from each of our companies. Maybe everyone gives examples of real life examples. Also what is the next course after this as a follow up. Thanks!
Virtual Digital Marketing
Reviewed by Anonymous on 5/27/2021
Great class, but geared more for small business/ entrepreneurs.

School: Carolyn Fraser

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