Virtual Digital Marketing

Grow your audience with our Social Media Advertising Class In Social Media for Business, you learned about the strategy and voice of your business on social media platforms.  Now, you are ready to go beyond the basics and advertise on social media to grow your business and reach more customers. Navigating through all of the options on how to...

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business...

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy,...

Craft, develop, and pitch your digital marketing plan. In this course students learn how to apply value proposition, identify and analyze brand attributes, and conduct a SWOT analysis for a brand, product, or service of their choosing. Learn from industry experts and guest speakers as you apply theory into practice to create your own digital marketing...

The Digital Marketing Strategies class looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward.  As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to...

This is a 10-week part-time or 1-week accelerated course. Skills & Tools: Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior. Production Standard: Develop and plan a campaign driven by data and paid-search strategies--and measured by key performance indicators. The...

Whether you work in marketing, PR, or at a startup, this class will teach you how to work with influencers to achieve your marketing goals. You will learn everything from how to identify key digital influencers and bloggers in the industry to how to run effective campaigns with them. Furthermore, you will learn best practices for how to approach...

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands-on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns...

Training in keyword research, on page search engine optimization (SEO), link building, and more. We’ll see how to use analytics, how to research your competitors links, and keeping your web site search engine friendly. You’ll learn on-page and off-page techniques to increase your ranking in the Google search engine results pages (SERP).

Tap into the enormous potential of social media to effectively elevate your brand and business. In this class, we cover the essentials -- from mapping your strategy, choosing your channels, and crafting viral content to monitoring, measuring, and responding to user activity for best performance.  Gain immediate actionable insights and set goals...

Create your real-time digital marketing campaign and take it live. In this course, we will dive into the progression of a marketing plan from brief, to channel selection, to projection of ROI, and apply this expertise to your selected brand and business. We will analyze potential simulations of outcomes and optimization strategies to get you ready...