Email Marketing Bootcamp Online (Self-Paced)

Email remains one of the highest-return channels available to a marketer, and this course covers what separates a campaign that performs from one that gets ignored. You start with list building, using lead magnets and permission-based collection so that you are emailing people who want to hear from you, then move into segmentation so the right message reaches the right part of the list.

From there the course works through the campaign types a business actually sends, including welcome sequences, promotional sends, and re-engagement campaigns, along with the deliverability practices that keep messages out of spam folders. You cover automation workflows that trigger on customer behavior and A/B testing to improve results rather than guess at them. The course closes with a complete 30-day email marketing strategy you can put into effect immediately.

What You Will Learn

• Build a permission-based email list with lead magnets
• Segment a list so messages match the audience
• Design welcome, promotional, and re-engagement campaigns
• Write and structure emails that get opened and acted on
• Protect deliverability and stay out of spam folders
• Build automation workflows triggered by customer behavior
• Run A/B tests and act on the results
• Produce a complete 30-day email marketing strategy