Email Marketing Course Online (Self-Paced)

Dive into the dynamic world of email marketing and learn how to build campaigns that stand out and perform. In this self-paced course, you'll explore what makes an email campaign effective, understand how email fits into a broader marketing strategy, and apply proven methods to improve performance, expand your subscriber list, and increase meaningful engagement.

What You Will Learn

• The role email marketing plays in an effective marketing strategy
• The key characteristics of a successful email marketing campaign
• How to refine and optimize your email marketing strategy

Course Outline

Email Marketing

Introduction to Email Marketing

• What is email marketing
• The role of email marketing
• What is needed to succeed at email marketing

Building Your Email List

• A look at email permissions
• Mistakes to avoid
• Strategies for building your email list

Email Campaign Creation

• The three types of emails
• Mass email vs Automated email
• The different types of email campaigns and when to use each one

Designing Effective Emails

• The elements that affect email success
• Best practices for creating each element
• Best practices for email content

Email Campaign Optimization

• A/B Testing
• Optimizing open rates
• Optimizing click through rate

Email Deliverability

• Delivery vs Deliverability
• Developing a good email reputation
• Steps for ensuring email deliverability