This self-paced workshop focuses on LinkedIn, one of the most influential platforms for professional networking and business growth. Participants will explore how to develop compelling content, leverage advanced search tools, and use advertising features to expand their reach. The course also introduces current social media marketing trends and guides students in building a personalized LinkedIn strategy.
Throughout the workshop, you’ll learn to optimize your personal profile, create engaging posts tailored to your audience, and analyze performance with LinkedIn’s marketing and analytics tools. For a detailed list of topics covered, see the syllabus below.
What You Will Learn
- Get an introduction to LinkedIn and its interface
- Learn how to optimize and leverage your personal LinkedIn profile
- Create and manage a LinkedIn company page
- Learn how to run paid advertising campaigns on LinkedIn
Course Outline
Introduction to LinkedIn
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History of LinkedIn
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Overview of LinkedIn and Its Benefits
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LinkedIn Today
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LinkedIn Trend Report
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LinkedIn Search Features
Leveraging Your Personal LinkedIn Profile
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Building an All Star Profile
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Networking and Connecting with Industry Leaders
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Best practices for Using LinkedIn to Advance Your Career
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Profile Analytics
Creating a Company Page on LinkedIn
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Overview of Creating a LinkedIn Company Page
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Building and Managing a Company Page
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Best Practices for Creating an Engaging Company Page
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Company Page Analytics
Paid Advertising with LinkedIn
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Overview of LinkedIn's Advertising Platform
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Targeting Options and Creating Effective Ad Campaigns
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Measuring the Success of Your Ads and Optimizing for Results
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Best practices for Creating Engaging Ad Content
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
