Discover Classes. Earn 10% Rewards.

AI for Marketing

Transform your marketing strategy with our comprehensive AI for Marketing course. Learn to leverage AI-driven tools for SEO, SEM, social media marketing, analytics tracking, and paid advertising. Gain hands-on experience with platforms like ChatGPT and IBM Watson, and develop an AI-driven marketing strategy through real-world case studies and a capstone project. Stay ahead in the digital marketing landscape with cutting-edge AI applications.

  • All levels
  • 18 and older
  • $975
  • Earn 10% Rewards
  • Price Lock
  • Interactive Online Classroom
  • 21 hours over 3 sessions
Book at School

Express Checkout – $975


Proceed to Checkout

No Booking Fees. Lowest Price Guaranteed. Earn 10% Rewards.

Give as a Gift

Start Dates (2)

  • $975/person
  • 21 hours over 3 sessions
20 left
Book
Show all 3 sessions
  • Mon, Dec 02 at 10:00am - 5:00pm
  • Tue, Dec 03 at 10:00am - 5:00pm
  • Wed, Dec 04 at 10:00am - 5:00pm
20 left
Book
Show all 3 sessions
  • Mon, Mar 03 at 10:00am - 5:00pm
  • Tue, Mar 04 at 10:00am - 5:00pm
  • Wed, Mar 05 at 10:00am - 5:00pm
Showing 12 of 2

Class Description

Description

What you'll learn in this ai class:

Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.

Explore the transformative role of AI in modern marketing. This course begins with a foundational understanding of AI, machine learning, and deep learning. Discover the benefits and applications of AI in marketing, including content creation, advertising, social media, email marketing, SEO, and SEM.

Gain hands-on experience with popular AI platforms like ChatGPT, IBM Watson, Salesforce Einstein, and Google. Learn to measure AI's impact on marketing efforts with key performance indicators and ROI analysis. Real-world case studies provide insights into successful AI strategies.

The course concludes with a capstone project where students develop an AI-driven marketing strategy, applying their knowledge to solve real marketing problems.

This course has a prerequisite

  • Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.

Learn more AI skills and save with our certificate program:

Learn more about AI for Marketing at Noble Desktop.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Also available in-person in NYC

Syllabus

Section 1: Introduction to AI

  • What are AI and Machine Learning?
  • History of AI
  • Types of AI: Narrow AI vs. General AI
  • Basics of Machine Learning and Deep Learning

Section 2: AI in Marketing

  • Role of AI in Marketing
  • Benefits of Using AI in Marketing
  • Key AI Marketing Applications
  • Current Trends

Section 3: AI Platforms

  • What is an AI Platform?
  • Types of AI Platforms
  • Popular AI Platforms (ChatGPT, IBM Watson, Salesforce Einstein, Google...)
  • Comparison of AI Platforms

Section 4: AI in Content Marketing

  • AI Role in Content Creation
  • AI Role in Content Optimization
  • Sentiment Analysis and Content Optimization
  • AI-Driven Content Recommendations

Section 5: Chatbots and Virtual Assistants

  • Building AI-Powered Chatbots
  • Use Cases for Chatbots in Customer Service Marketing/Sales
  • Popular Tools for Chatbot Development (Dialogflow, Microsoft Bot Framework)

Section 6: AI in Advertising

  • Basics of Programmatic Advertising
  • AI's Role in Real-Time Bidding
  • Platforms for Programmatic Advertising
  • AI for Personalized Ad Targeting
  • What is Dynamic Creative Optimization?
  • Top Dynamic Creative Optimization Tools

Section 7: AI in Social Media Marketing

  • AI Tools for Social Media Monitoring
  • Sentiment Analysis and Trend Prediction
  • Automation in Social Media
  • Using AI for Social Media Ad Targeting
  • Case Studies and Best Practices

Section 8: AI in Email Marketing

  • AI for Email Content Personalization
  • Predictive Analytics for Email Marketing
  • Tools for AI-Driven Email Marketing
  • Automating Email Workflows
  • A/B Testing and Optimization Using AI
  • Case Students and Best Practices

Section 9: AI in SEO

  • Benefits of Using AI in SEO
  • Keyword Analysis
  • On-Page SEO
  • Content Recommendations & Creation
  • Content Optimization
  • Technical SEO
  • User Experience (UX) and Engagement
  • Link Building and Analysis
  • Local SEO
  • AI SEO Tools

Section 10: AI in SEM

  • Role of AI in SEM
  • Keyword Research and Optimization
  • Ad Creation and Optimization
  • Bid Management
  • Audience Targeting
  • Performance Analysis and Reporting
  • AI SEM Tools

Section 11: Measuring and Evaluating AI Impact

  • Key Performance Indicators for AI in Marketing
  • Measuring ROI of AI Initiatives
  • Using AI with Campaign Analytical Tools and Dashboards

Section 12: Case Studies and Real-World Applications

  • AI Marketing Success Stories
  • Lessons Learned
  • Future Trends and Innovations

Section 13: Capstone Project

  • Project: Developing an AI-Driven Marketing Strategy
  • Define Objectives and Goals
  • Collect and Preprocess Data
  • Apply AI Techniques to Solve Marketing Problems
  • Present Findings and Strategic Recommendations

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at Noble Desktop (382)

Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Similar Classes

Noble Desktop

Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...

Read more about Noble Desktop

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified Online educator.

Noble Desktop

Reviews of Noble Desktop at coursehorse.com

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...