Essentials of Marketing

American Management Association

4.6 8 reviews

Sharpen your read on your markets and learn how to shape customer decisions in the Essentials of Marketing course. Explore modern techniques for analyzing markets, applying the 4 Ps of Marketing, and steering clear of common missteps. Build the approach that fits your company's needs and thrive in your marketing role.

All levels
21 and older
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Live, interactive online classroom
16 hours over 2 sessions

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Start Dates (3) $2,495/person

Mon. Nov 30th, 9am–5pm ET

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Mon, Nov 30 at 9:00am - 5:00pm
Tue, Dec 01 at 9:00am - 5:00pm

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Thu. Feb 4th, 10am–6pm ET

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Thu, Feb 04 at 10:00am - 6:00pm
Fri, Feb 05 at 10:00am - 6:00pm

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Thu. May 13th, 9am–5pm ET

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Thu, May 13 at 9:00am - 5:00pm
Fri, May 14 at 9:00am - 5:00pm

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Description

As a business professional, you need a comprehensive understanding of your target markets and the factors that influence customer purchasing decisions. This course teaches modern approaches for analyzing markets and quantifying customer needs, wants, and preferences. You will learn how to apply the 4 Ps of Marketing (Product, Price, Place, and Promotion) strategically and discover proven tools and methods to sidestep common marketing pitfalls. Through hands-on activities, you will practice selecting and implementing the right marketing strategies for your organization's unique circumstances and competitive position.

How You Will Benefit:

Understand the wide range of marketing roles and functions within organizations of different sizes and types
Master modern techniques for analyzing market dynamics and trends
Use strategic marketing insights to determine why customers choose to purchase or decide not to buy
Integrate the 4 Ps with your products, services, and customer desires for maximum alignment

What You Will Cover:

Identify the key marketing challenges your organization faces
Define critical marketplace data and execute effective market research
Analyze the essential components of each of the 4 Ps
Apply product lifecycle stages to marketing strategy decisions
Conduct a comprehensive SWOT analysis for your product offerings
Position your organization's products and services strategically in the marketplace
Evaluate marketing communication approaches and channels for promotion
Build an integrated marketing plan tailored to your organization

Who Should Attend:

Newly hired marketing professionals and coordinators
Product, brand, and advertising managers
Business professionals and executives who need a stronger understanding of marketing's role in driving profitability

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (8)

(4.6-star rating across 8 reviews)

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American Management Association

The American Management Association (AMA) is a global leader in talent development, offering a wide range of educational services to individuals and organizations. With a history dating back to 1923, AMA is a trusted partner for professional development, serving clients worldwide including 90% of the Fortune 500.

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Essentials of Marketing